This qualitative research aimed to study the effectiveness of the local health constitution in controlling the spread of COVID-19. It reports the role of local communities, government agencies, and healthcare providers in implementing and enforcing local health constitutions and how their engagement can be improved to enhance surveillance. We also reported factors that influence compliance and strategies for improving compliance. We also evaluated the long-term sustainability of local health institutions beyond the pandemic. The population and sample group consisted of key members of the local health constitution teams at the provincial, sub-district, and village levels in the rural area of Ubon Ratchathani. Participants were purposively selected and volunteered to provide information. It included health science professionals, public health volunteers, community leaders, and local government officials, totaling 157 individuals. The study was conducted from December 2022 to September 2023. Our research shows that local health constitutions can better engage and educate communities to actively participate in pandemic surveillance and prevention. This approach is a learning experience for responding to emergencies, such as new infectious diseases that may arise in the future. This simplifies the work of officials, as everyone understands the guidelines for action. Relevant organizations contribute to disease prevention efforts, and there is sustainable improvement in work operations.

This study seeks to explore the information value of financial metrics on corporate sustainability and investigate the moderating effects of institutional shareholders on the association between net cashflows (NCF) and corporate sustainability of the leading ASEAN countries. The dataset consists of companies listed on the Stock Exchange of Thailand, Malaysia and Singapore during 2013–2023. Fixed effects panel regression is executed in this study. Subsequently, the conditional effects served to evaluate the influence of institutional shareholders on the association between NCF and corporate sustainability. This study employs agency theory to explore how the alignment of institutional shareholders influences sustainability outcomes. This study found that institutional shareholders themselves supply information for the sustainability indicator in Thailand and Singapore, but not in Malaysia. Furthermore, adversely correlated with sustainability metrics in all three nations is the interaction term between institutional shareholders and net cashflows. Further investigation reveals that for each nation’s sustainability measures the institutional shareholders offer value relevant to net cashflows at certain amounts. This study not only contributes to existing academic research on sustainability and financial indicators, it also provides practical strategies for companies and investors trying to match financial performance with sustainability goals in a fast-changing global market.

The COVID-19 pandemic in 2019 heralded a downturn in the Thai economy, particularly in the tourism and hospitality sectors which rely heavily on international tourists. To decrease the dependence of international tourists, this research outlined three objectives as 1) explore and classify the high-end domestic tourism market among 77 provinces in Thailand, 2) study the potential and readiness of tourism resources and tourism products to cater to the demand of high-end domestic tourists, and 3) suggest tourism management approaches for domestic high-end tourists after the crisis. Both quantitative and qualitative research methodologies were applied to achieve the research objectives. Income was used to identify and segment high-end domestic tourists living in 77 provinces in Thailand, while a verified questionnaire collected data from 1200 respondents nationwide. Forty-one experts from different tourism-related agencies at local and regional levels were targeted using purposive sampling techniques, and semi-structured interviews were conducted to acquire qualitative data. High-end domestic tourists, classified by monthly income, were segmented into Silver (50,000–70,000 THB), Gold (70,001–90,000 THB), Diamond (91,001–110,000 THB), and Platinum groups (Over 110,001 THB). These high-end domestic tourists shared both similarities and differences in tourism needs, preferences, and behaviors. Sixteen provinces in six domestic regions demonstrated the potential and readiness of tourism resources and products to satisfy the needs, preferences, and behaviors of high-end domestic tourists.