Participation in the implementation of green values that are becoming a global norm often experiences challenges. In response with trends of social media use, a study of barriers to green product purchase intention among social media users is conducted. By descriptive qualitative approach, three keywords are employed, namely: (1) “barriers to green consumption”; (2) “barriers of purchase intention; and (3) “social media use and barriers to green consumption”. The findings reveal: (1) the study of barriers to green product purchase intention among social media users has been gaining importance for future research; (2) the potential future research area includes: (a) the level of belief in green products purchase intention that explains the rationalization of green consumption (green knowledge); and (b) the use of digital media through the role of social media in promoting green consumption (green promotion). The theoretical implication emphasizes contribution to the theory of sustainable marketing, namely barriers as dynamics of market interactivity that are capable of generating responsiveness leading to business competitiveness. While practical implication is shown in business efforts to transform challenges into opportunity.

This study aims to evaluate theories and ideas about social values and determine the high quality of virtues that potentially change social practices, thinking, self-awareness, and behavior of the individual and society. The relevance of the study of value components is determined by the fact that such values as “spirituality and morality”, “responsibility”, “justice”, “rationality”, and “security” are capable of capturing the greatest value of many interests, which allows for the integration of society. An experimental study was conducted using sociological research methods based on developed questionnaires with questions touching on the parameters of sustainable development of society, determining the high quality of virtues and behavior of the individual and society. The study was conducted from May to June 2023 (N = 1387). Based on Demoethical values, special attention is paid to global problems related to climate change and inefficient use of energy and water resources, thereby achieving the Sustainable Development Goals. As a result of the study, Demoethical values are revealed in interaction with the economic components of demography, democracy, and demoeconomics as a tool for social transformation, as they shape the harmonious vision of the world, human behavior, decisions, and relationships with other people.

This study explores the transformative role of art design interventions in the sustainable development and infrastructure enhancement of intangible cultural heritage, with a particular focus on honored brands. The research develops a framework that positions aesthetic and interactive art design interventions as pivotal components in revitalizing these brands. Aesthetic interventions translate the brand’s core philosophy, spirit, and values into compelling visual symbols, harmonizing cultural heritage with modern image design to elevate brand reputation and consumer preference. Interactive interventions enhance user experience, particularly among younger demographics, by integrating technological and entertainment-based engagement, thereby strengthening consumer loyalty and brand influence. The study further investigates how these art design interventions serve as catalysts for broader social development, contributing to the modern relevance and societal impact of time-honored brands. Additionally, it examines the impact of these interventions on sustainable development, societal support, and policy alignment. By weaving together these elements, the research underscores the critical importance of aligning brand strategies with societal goals, fostering environments where brands actively contribute to social welfare and sustainable growth. The findings offer valuable theoretical insights and practical strategies for the sustainable development of time-honored brands, providing clear directions for future research and practice.

The main objective of the study is to discuss the application of a participatory approach that involves the community of a small rural area in Italy to develop and maintain a sustainable local food system based on a very ancient and high-quality typical local bean. The efficacy of the approach in terms of the active involvement of local actors (farming communities, local administration, social associations, and civil society) and knowledge transfer for preserving the local food culture has been demonstrated. Possible improvements to the approach through digital technologies for stimulating the effective engagement of teenagers have also been discussed.

Soil salinization is a difficult challenge for agricultural productivity and environmental sustainability, particularly in arid and semi-arid coastal regions. This study investigates the spatial variability of soil electrical conductivity (EC) and its relationship with key cations and anions (Na⁺, K⁺, Ca²⁺, Mg²⁺, Cl⁻, CO₃²⁻, HCO₃⁻, SO₄²⁻) along the southeastern coast of the Caspian Sea in Iran. Using a combination of field-based soil sampling, laboratory analyses, and Landsat 8 spectral data, linear Multiple Linear Regression and Partial Least Squares Regression (MLR, PLSR) and nonlinear Artifician Neural Network and Support Vector Machine (ANN, SVM) modeling approaches were employed to estimate and map soil EC. Results identified Na⁺ and Cl⁻ as the primary contributors to salinity (r = 0.78 and r = 0.88, respectively), with NaCl salts dominating the region’s soil salinity dynamics. Secondary contributions from Potassium Chloride KCl and Magnesium Chloride MgCl₂ were also observed. Coastal landforms such as lagoon relicts and coastal plains exhibited the highest salinity levels, attributed to geomorphic processes and anthropogenic activities. Among the predictive models, the SVM algorithm outperformed others, achieving higher R² values and lower RMSE (RMSE_Test = 27.35 and RMSE_Train = 24.62, respectively), underscoring its effectiveness in capturing complex soil-environment interactions. This study highlights the utility of digital soil mapping (DSM) for assessing soil salinity and provides actionable insights for sustainable land management, particularly in mitigating salinity and enhancing agricultural practices in vulnerable coastal systems.