This paper discusses the construction strategy of innovation and entrepreneurship education path for college students under the background of digital economy. Firstly, this paper analyzes the characteristics of digital economy and its influence on higher education, and then puts forward four core construction paths for college students' innovation and entrepreneurship education: integrating digital skills and knowledge, promoting practice and innovative thinking, interdisciplinary integration and collaborative learning, and linking industry and academia. Each path discusses the specific implementation and expected effect in detail. The purpose of this study is to provide higher education institutions with effective methods and strategies to cultivate students with innovative spirit and entrepreneurial ability in the era of digital economy.

As a group of college students who are about to enter social life and have a certain impact on socio-economic and technological development, their concepts and qualities will have a significant impact on social development. Therefore, in a complex and ever-changing social environment, schools should pay attention to educating college students in aspects such as their values, high moral literacy, and political awareness. Schools can take ideological and political education as the foundation, comprehensively educate students through the construction of a good academic atmosphere, and cultivate them into application-oriented high-quality talents. Based on this, this article mainly studies the construction methods of college students' academic style from the perspective of ideological and political education in the new era.