Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among citizens in Vietnam. The research used a quantitative approach, collected data from a sample of participants through a structured questionnaire including Performance Expectancy (PEE), Effort Expectancy (EEF), Social Influence (SCI), Hedonic Motivation (HEM), and Experience (EXP). Additionally, technological Self-Efficacy (TSE) as an extended alternative is thought to influence that relationship as well. Results from the PLS-SEM technique was used to examine perception, acceptance, and adoption differences among demographic groups. Remarkably, the results show experience has a remarkable impact on the relationship between behavioral intention and the adoption use Metaverse for livestreaming. This study contributes theoretical value for investors and researchers on the entertainment and technology sectors due to the abilities of the live-streaming industry and the advanced features of metaverse in this digital world.

This study explores the factors that affect consumer adoption of reusable packaging in South Korea’s food delivery market. Adopting a mixed-method that includes interviews and an online survey of 137 consumers aged 18 to 30, the analysis, using an ordered probit model, reveals key drivers of the likelihood of switching to food delivery services using reusable packaging. Positive influences include environmental concerns, intention to take action on disposable packaging, willingness to pay extra, and awareness that reusable packaging does not require washing. However, challenges such as hygiene concerns and higher delivery fees deter consumers from switching to reusable package option. Demographic factors like living arrangements and gender show minimal impact. In response to the findings, the study suggests strategic solutions, including a pilot program, to overcome barriers and effectively demonstrate the benefits of reusable containers.

This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evolving consumer behavior patterns in healthcare. Using the Technology Acceptance Model (TAM) and factoring in patient pressures, this study analyzes data from 209 respondents through SPSS and Smart PLS 4.0. The results offer valuable insights for dentists, highlighting the benefits of social media integration, and justifying investments in these platforms to align with changing consumer expectations. The study also discusses its limitations and suggests future research directions to further explore social media adoption in dentistry and its potential to drive economic growth within the sector.

Reusable bags have been introduced as an alternative to single-use plastic bags (SUPB). While beneficial, this alternative is economically and environmentally viable only if utilized multiple times. This study aims to identify the determinants influencing the use of reusable bags (RB) over single-use plastic bags (SUPB) within the framework of ecological impact reduction, employing the Theory of Planned Behavior (TPB). The focus is on understanding how attitudes (AT), subjective norms (SN), and perceived behavioral control (PBC) collectively guide consumers towards adopting reusable bags as a pro-environmental choice. The focus is on understanding how attitudes (AT), subjective norms (SN), and perceived behavioral control (PBC) collectively guide consumers towards the adoption of reusable bags as a pro-environmental choice. Data were collected through a survey administered to 814 consumers in Lahore, employing both regression analysis and Structural Equation Modeling (SEM) to assess the impact of AT, SN, and PBC on reusable bag consumption (RBC). The TPB framework underpins the hypothesis that these three psychological factors significantly influence the decision to use RBs. Both regression and SEM analyses demonstrated that AT, SN, and PBC positively affect RBC, with significant estimates indicating the strength of each predictor. Specifically, PBC emerged as the strongest predictor of RBC (PBC2, β = 0.533, p < 0.001), highlighting the paramount importance of control perceptions in influencing bag use. This was followed by AT (β = 0.211, p < 0.001) and SN (β = 0.173, p < 0.001), confirming the hypothesized positive relationships. The congruence of findings from both analytical approaches underlines the robustness of these techniques in validating the TPB within the context of sustainable consumer behaviors. The investigation corroborates the TPB’s applicability in predicting RBC, with a clear hierarchy of influence among the model’s constructs. PBC’s prominence underscores the necessity of enhancing consumers’ control over using RBs to foster sustainable consumption patterns. Practical implications include the development of policies and marketing strategies that target the identified determinants, especially emphasizing the critical role of PBC, to promote broader adoption of RBs and contribute to significant reductions in plastic waste.

The purpose of this study is to explore factors influencing the blockchain adoption in agricultural supply chains, to make a particular focus on how security and privacy considerations, policy support, and management support impact the blockchain adoption intention. it further investigates perceived usefulness as a mediating variable that potentially amplifies the effects of these factors on blockchain adoption intention, and sets perceived cost as a moderating variable to test its influence on the strength and direction of the relationship between perceived usefulness and adoption intention. through embedding the cost-benefit theory into the integrated tam-toe framework and utilizing the partial least squares structural equation modeling (PLS-SEM) method, this study identifies the pivotal factors that drive or impede blockchain adoption in the agricultural supply chains, which fills the gap of the relatively insufficient research on the blockchain adoption in agriculture field. the results further provide empirical evidence and strategic insights that can guide practical implementations, to equip stakeholders or practitioners with the necessary knowledge to navigate the complexities of integrating cutting-edge technologies into traditional agricultural operations, thereby promoting more efficient, transparent, and resilient agricultural supply chains.