From the perspective of the corporate life cycle, this study investigates the transmission mechanism of ‘technological innovation-financing constraints-carbon emission reduction’ in energy companies using panel data and mediating models, focusing on listed energy companies from 2014 to 2020. It explores the stage characteristics of this mechanism during different life cycle phases and conducts heterogeneity tests across industries and regions. The results reveal that technological innovation positively influences carbon emission reduction in energy enterprises, demonstrating significant life cycle stage characteristics, specifically more pronounced in mature companies than in growing or declining companies. Financing constraints play a mediating role between technological innovation and carbon reduction, but this is only effective during the growth and maturity stages. Further research shows that the impact of technological innovation on carbon emission reduction and the mediating role of financing constraints exhibit heterogeneity across different stages of the life cycle, industries, and regions. The conclusions of this paper provide references for energy companies in planning rational emission reduction strategies and for government departments in policy-making.
This study aims to explore the relationship between online marketing dimensions and customer satisfaction within Jordanian companies and distributors. Utilizing a descriptive analytical methodology, the research focused on customers of Jordanian pharmaceutical companies and distributors. A survey was conducted using a questionnaire distributed to a target sample; out of 75 questionnaires, 61 were returned and valid, yielding a response rate of 81.3%. Data from the questionnaires were analyzed using AMOS and SPSS software. The findings indicated a statistically significant correlation between the collective dimensions of online marketing (attraction, engagement, retention, learning, and communication) and customer satisfaction. However, regression analysis showed no significant relationship between the individual dimensions of attraction, engagement, and retention with customer satisfaction. The study found that Jordanian pharmaceutical companies practice digital marketing at a high level, according to the sample responses. A key recommendation from the study is for pharmaceutical products to be promoted through various online marketing channels, including sponsored ads on social media and websites targeting both local and international audiences.
Development of technologies and innovations encouraged companies to look for and implement innovative solutions in their practice seeking not only to increase the efficiency of activity but also towards sustainability. In this context, the aim of the research is to reveal innovative solutions for the improvement of the warehousing processes towards sustainability in the case of manufacturing companies. The methodological setup consists of two steps. First, a comprehensive literature analysis was conducted seeking to reveal and present a theoretical model based on the conceptual framework on this topic. Then, a semi-structured interview was conducted with 8 managers holding managerial positions in four Lithuanian manufacturing companies. The manufacturing companies were chosen for the research due to their durable experience in the market, which use advanced warehouse management methods in their operations. Main findings showed, that innovative solutions such as Big Data Datasets, smart networks, Drones, Robots, Internet of Things and etc., are important for the efficient warehousing processes. Furthermore, it is also necessary to emphasize the benefits of implementing of innovative solutions in warehousing processes not only in economic terms, but also for solving of social and environmental issues towards sustainability. The novelty of this study lies in its dual objective of filling a theoretical gap and of drawing the attention of companies and policy makers to the importance of innovative solutions implementation in the warehousing process towards sustainability.
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