This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

This study investigates the escalating complexity and unpredictability of global supply chains, with a particular emphasis on resilience in the agricultural sector of Antioquia, Colombia. The aim of the study is to identify and analyze the dynamic capabilities, specifically flexibility and adaptability that significantly enhance resilience within agri-food supply chains. Given the sector’s vulnerability to external disruptions, such as climate change and economic volatility, a thorough understanding of these capabilities is imperative for the formulation of effective risk management strategies. This research is essential to provide empirical insights that can inform stakeholders on fortifying their supply chains, thereby contributing to enhanced competitiveness and sustainability. By presenting a comprehensive framework for evaluating dynamic capabilities, this study not only addresses existing gaps in the literature but also offers practical recommendations aimed at bolstering resilience in the agricultural sector.

The global increase in organic food consumption underscores the need for in-depth research to understand the determinants of consumer purchase intentions towards organic products. Hence, this study aims to investigate the factors influencing the consumer purchase intentions towards organic food through an analysis involving 274 participants. Additionally, it also explores the mediating and moderating effects of attitudes and environmental concerns on the purchasing intentions towards organic food, providing insights in how these psychological and environmental factors influence consumer behavior. Using a quantitative method, data was gathered from the South Korean cities of Jinju and Changwon. However, analysis was performed through Partial Least Squares Structural Equation Modeling. The research findings illustrate that subjective norm, perceived behavioral control, and ethical consciousness significantly influence attitudes towards purchase intentions of organic foods. Moreover, the results indicate that attitude positively influenced consumer purchase intention towards organic food. Results reveal that attitude serves as a mediator in the relationship between subjective norms and consumer purchase intentions for organic food. Similarly, Likewise, attitude mediates the connection between perceived behavioral control and consumer purchase intention towards organic food. Additionally, the results indicate that attitude mediates the relationship between ethical consciousness and consumer purchase intention towards organic food. Furthermore, environmental concerns are found to significantly moderate the association between attitude and consumer purchase intention towards organic foods. The insights garnered from this study shed light on consumer intentions to purchase organic foods, equipping stakeholders such as marketers, retailers, and producers with valuable insights for creating effective marketing strategies aiming at promotion of these products. This research serves as a pivotal resource for developing targeted approaches to enhance the market share and consumption of organic foods.

Foodborne diseases are a global health problem. Every year, millions of people die worldwide from these diseases. It has been determined that the high prevalence of these diseases is related to unfavorable socioeconomic conditions of the population. In this study, the relationship between foodborne diseases and socioeconomic conditions of the population was determined using principal component analysis as a multivariate statistical analysis technique. In this study, the socioeconomic variables of each Ecuador province and the prevalence of foodborne diseases (hepatitis A, salmonella, shigellosis and typhoid fever) during the years 2018 and 2019 were considered. The results show the relationship between foodborne diseases and the socioeconomic conditions of the population, as well as identifying regions more vulnerable to present high levels of prevalence of foodborne diseases, thus facilitating the implementation of social investment programs to reduce the prevalence of these diseases.

Coordination and integration among farms within agri-food chains are crucial to tackle the issue of fragmentation within the primary sector, both at the European and national level. The Italian agri-food system still complains about the need to aggregate supply to support market dynamics, especially for niche and quality products that characterize the Made in Italy. It is well known that the Italian agri-food sector is closely linked to the relationship between agriculture on one hand and culture/tradition on the other, which is reflected in the high number of quality products that have obtained EU PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) recognition. The development of vertical forms of coordination has found significant support in recent years from the integrated supply chain design approach, which is increasingly becoming an essential tool for implementing rural development policies. In this context, the study provides a comparison between companies that have joined the Integrated Supply Chain Projects of the Rural Development Program and those that have not applied. The aim is to highlight any differences in order to understand policy impact. The analysis is based on the Emilia-Romagna region Farm Accountancy Data Network (FADN) data, and the sample consists of more than 2 thousand farms. The statistical analysis conducted compares treated and non-treated using the Welch-t-test for independent unmatched samples. The main results show higher values for treated farms when structural variables are analyzed, like the utilized agricultural area or the agricultural work unit. In general, higher balance sheet performances emerged for treated farms. In conclusion, this study shows that the Integrated Supply Chain Projects represent a worthwhile tool both to increase cooperation, food quality, and to enhance a competitive agricultural sector.