Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

A theoretical investigation of the effect of an inverse parabolic potential on third harmonic generation in cylindrical quantum wires is presented. The wave functions are obtained as solutions to Schrödinger equation solved within the effective mass approximation. It turns out that peaks of the third harmonic generation susceptibility (THGS) associated with nanowires of small radii occur at larger photon energies as compared to those associated with quantum wires of larger radii. The inverse parabolic potential red-shifts peaks of the THGS, and suppresses the amplitude of the THGS. THGS associated with higher radial quantum numbers is diminished in magnitude and blue-shifted, as a function of the photon energy. As a function of the inverse parabolic potential, the THGS still characterized by peaks, and the peaks shift to lower values of the potential as the photon energy increases.

This paper examines the relationship between renewable energy (RE) generation, economic factors, infrastructure, and governance quality in ASEAN countries. Based on the Fixed Effects regression model on panel data spanning the years 2002–2021, results demonstrate that domestic capital investment, foreign direct investment, governance effectiveness, and crude oil price exhibit an inverse yet significant relationship with RE generation. An increase in those factors will lead to a decline in RE generation. Meanwhile, economic growth and infrastructure have a positive relationship, which implies that these factors act as stimulants for RE generation in the region. Hence, it is advisable to prioritise policies that foster economic growth, including offering tax breaks specifically for RE projects. Additionally, it’s crucial to streamline governance processes to facilitate infrastructure conducive to RE generation, along with investing in RE infrastructure. This could be achieved by establishing one-stop centres for consolidating permitting processes, which would streamline the often-bureaucratic process. However, given the extensive time period covered, future research should examine the short-term relationship between the variables to address any potential temporal trends between the factors and RE generation.

One of the most important factors for raising living standards is the drivers supporting water conservation and water management. Individual’s attitude and emotional factors with social cognitive behavior will play an essential role. This empirical study utilizing mixed methods was carried out in Malaysia with the Y generation. The focus group consisted of 52 participants (18 men and 34 women). As for the quantitative study, 607 respondents from the Generation Y population were used with the convenience sampling method. The finding revealed that the outcome expectancy of Generation Y significantly improves water conservation with appropriate water management. Environmental factors, personal factors, and perceived self-efficacy all predicted the result expectancy, which is confirmed by identifications of reciprocal determinism.

This study examines how the framing of organizational gender-equity policies shapes support among Generation Z employees. Drawing on performativity (Butler, 1990) and intersectionality (Crenshaw, 1991), we conceptualize framing as mediating how Gen Z employees perceive equity initiatives. Using a mixed-methods design, we combine survey data from 4,861 Gen Z respondents in 30 countries with directed content analysis of four HR policy documents (coded for equity vs enforcement, identity recognition, and youth engagement). Results reveal a gender gap: Gen Z women strongly endorse inclusive equity measures, consistent with evidence that women show stronger support for equality policies, whereas Gen Z men are more skeptical of policies framed as exclusive or punitive – mirroring polls finding many Gen Z men say equality efforts have gone too far. These findings suggest that performative policy framing activates social identities differently by gender and that intersectional policy language affects reception. Practically, we recommend framing equity initiatives in terms of shared fairness and collective benefit, using transparent rationale and inclusive identity language. Gen Zers expect fair pay, inclusive policies, and transparency, so HR communications should emphasize fairness and allyship to enhance legitimacy and support among this cohort.

There are a number of issues that can influence elderly life satisfaction, which can mirror their welfare. This study aims to explore the differences in elderly parents’ life satisfaction across socioeconomic characteristics and investigates how the traits of both children and parents associate with elderly parents’ life satisfaction in Thailand. This study uses individual data obtained from Thailand’s National Statistical Organization covering 2008–2015, 2018 and 2020, with a total sample size of 28,494. To investigate the association between children’s and parents’ characteristics, particularly formal education and parental life satisfaction, this study uses ordered logistic regression for the analysis. Our results show that male parents are more likely to have higher life satisfaction than their female counterparts. Parents who are employed, holding a bachelor’s degree, and living with female children are more satisfied with their life. Statistically, children’s formal education demonstrates its importance for their elderly parents’ life satisfaction. This documents the vital role of schooling in improving parental life satisfaction. Moreover, facing the challenge of entering an aging society, government agencies must take a proactive stance on creating jobs suitable for the elderly or retirees to maintain their sense of independence. The evidence of intergenerational mobility reaffirms the importance of children’s education along with their caring ability, which should be strengthened.