This paper focuses on the analysis of educational institutions’ communication on social media, with an emphasis on the individual type of content used by these institutions to increase engagement and interaction with current and potential students. The authors examine how educational institutions tailor their communication content on Facebook and Instagram to meet the expectations and needs of their target audience. The analysis includes content evaluation, frequency of posts, user interaction, and integration of multimedia elements. In our research we focused on private school segment from kindergartens, through primary to secondary schools. The paper also presents an analysis of the differences of communication on different platforms (Facebook and Instagram) and their impact on the digital communication strategy of private schools. The results suggest that despite the increasing popularity of Instagram and higher interaction, educational institutions are communicating more on Facebook.

Smallholder paprika farmers in Zimbabwe contribute to local economies and food security but face supply chain challenges like limited market access and poor infrastructure which lead to post harvest losses and unpredictable prices. To survive, these farmers must adopt sustainable value networks to reduce operational costs and improve performance. This study sought to establish the effect of sustainable value networks on the operational performance of smallholder paprika farming in Zimbabwe. This study, using a positivist research philosophy and a quantitative approach, surveyed 288 smallholder paprika farmers in Zimbabwe. Exploratory factor analysis and partial least squares structural equation modelling were used to validate the constructs and test the hypothesised relationships. Results demonstrate a moderate level of implementation of value networks in smallholder paprika farming characterised by successes and challenges. The findings illustrated resource sharing among smallholder farmers, facilitated by initiatives, such as recycled seed exchanges and financial support through village savings and loan associations. However, results show that challenges persist, particularly with market access and financial support. Results indicate that there is a significant awareness and implementation of green supply chain management practices among smallholder paprika farmers even though they do not have access to resources and live in rural areas. The findings demonstrate that value networks significantly influence the adoption of green supply chain management practices, which in turn positively impact operational performance, environmental performance, and social performance. Green supply chain management practices were found to mediate the relationship between value networks and environmental performance, social performance, and operational performance, underlining the critical role of sustainable practices in enhancing performance outcomes. While environmental performance showed a positive effect on operational performance, the direct influence of social performance on operational performance was found to be statistically insignificant, suggesting the need for further exploration of the factors linking social benefits to operational efficiency. The research contributes to both theory and practice by presenting a sustainable value network model for smallholder paprika farmers, integrating value network, green supply chain management practices and environmental performance to enhance operational performance. Practical implications include policy recommendations to strengthen collaboration between smallholder farmers and other stakeholdersand address power imbalances with intermediaries. Future research should extend the study to other agricultural sectors and incorporate more diverse stakeholder perspectives to validate and generalise the proposed sustainable value network model.

This study employs logistic regression to investigate determinants influencing active living among elderly individuals, with “Active Living” (1 = Active, 0 = Inactive) as the dependent variable. Analysing data from 500 participants, findings reveal significant associations between active living and variables such as chronic conditions (OR = 0.29, p < 0.001), mental well-being (OR = 1.57, p < 0.001), social support (OR = 5.75, p < 0.001), access to parks/recreational facilities (OR = 2.59, p < 0.001), income levels (OR = 1.82, p = 0.003), cultural attitudes (OR = 2.72, p < 0.001), and self-efficacy (OR = 2.01, p < 0.001). These findings highlight the complex interplay of factors influencing active living among elderly populations. Recommendations include implementing targeted interventions to manage chronic conditions, enhance mental well-being, strengthen social networks, improve access to recreational spaces, provide economic support for fitness activities, promote positive cultural attitudes towards aging, and empower older adults through self-efficacy programs. Such interventions are crucial for promoting healthier aging and fostering sustained engagement in physical activity among older adults.

The main objective of the study is to discuss the application of a participatory approach that involves the community of a small rural area in Italy to develop and maintain a sustainable local food system based on a very ancient and high-quality typical local bean. The efficacy of the approach in terms of the active involvement of local actors (farming communities, local administration, social associations, and civil society) and knowledge transfer for preserving the local food culture has been demonstrated. Possible improvements to the approach through digital technologies for stimulating the effective engagement of teenagers have also been discussed.

The process of digitalization within the realm of tourism is not merely a trend but rather a significant catalyst that is rapidly propelling the comprehensive transformation of the tourism industry into a new era of technological advancement. This intricate process fundamentally involves the seamless integration and application of cutting-edge digital technologies across various tourism-related activities and services. The advent of innovative solutions that harness the immense capabilities of artificial intelligence, the analytical power of big data, the security features of blockchain, and the interconnectedness provided by the Internet of Things primarily serves to enhance the overall quality of services offered, optimize pricing strategies to align with market demands, and improve risk management protocols within the industry. This paper methods uses 100 Scopus indexed papers about Smart Tourism Development in Kazakhstan. It is imperative to underscore the fact that the ongoing digitalization process, while offering numerous advantages, simultaneously imposes rigorous new requirements concerning the qualifications and competencies of staff members, as well as the paramount importance of data security measures and the protection of consumer rights in the digital environment. The effective management of this digital transformation necessitates a holistic and integrated approach that encompasses not only the development of robust infrastructure but also the enhancement of digital literacy among employees and the establishment of a dynamic and innovative ecosystem that encourages creativity and adaptability.