All sectors have an increasing interest in smart phone applications based on their many advantages that support business, especially the medical sector, which is constantly competing to develop the medical services provided, and accordingly in this research study we industrialized a mobile medical supplies and equipment ordering application (mobile medical app) classic and make an effort to authenticate it factually. When clients (hospitals doctors) create consumptions on the application, three dimensions can be identified: platform emotion stage, fear effect, and familiarity with product. This research designed to reinforce and brighten the most important magnitudes that improve a physician’s judgment of mobile medical app and the purpose to usage. Furthermore, this study inspected the availability of the model between hospital physicians in UAE. The classic ideal was observed by means of a model of 340 UAE clinic physicians and their personal assistant who utilize mobiles facilities in overall. The review technique, a calculable method, was applied; the fractional smallest cubes organizational calculation exhibiting systems was owned to inspect the planned agenda. The platform emotion dimension, especially fear and resistance to change, and the familiarity with the products were evaluated, and it was discovered that these factors positively influenced the objective to use the application. And the other side, the first dimension of emotion, fear, manifested as “apparent threat”, had no outcome on the purpose to using. These discoveries recommended that scholars should emphasis more on the facilities, merchandises, and the key task of the mobile medical app to control their inspirations on clients’ ordering purpose. This will progress the purchasing ways associated to acquiring medicinal materials utilizing mobile medical app and/or on other operational stages in unambiguously in UAE and the Central East at great.

Coordination and integration among farms within agri-food chains are crucial to tackle the issue of fragmentation within the primary sector, both at the European and national level. The Italian agri-food system still complains about the need to aggregate supply to support market dynamics, especially for niche and quality products that characterize the Made in Italy. It is well known that the Italian agri-food sector is closely linked to the relationship between agriculture on one hand and culture/tradition on the other, which is reflected in the high number of quality products that have obtained EU PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) recognition. The development of vertical forms of coordination has found significant support in recent years from the integrated supply chain design approach, which is increasingly becoming an essential tool for implementing rural development policies. In this context, the study provides a comparison between companies that have joined the Integrated Supply Chain Projects of the Rural Development Program and those that have not applied. The aim is to highlight any differences in order to understand policy impact. The analysis is based on the Emilia-Romagna region Farm Accountancy Data Network (FADN) data, and the sample consists of more than 2 thousand farms. The statistical analysis conducted compares treated and non-treated using the Welch-t-test for independent unmatched samples. The main results show higher values for treated farms when structural variables are analyzed, like the utilized agricultural area or the agricultural work unit. In general, higher balance sheet performances emerged for treated farms. In conclusion, this study shows that the Integrated Supply Chain Projects represent a worthwhile tool both to increase cooperation, food quality, and to enhance a competitive agricultural sector.