Studies show that the COVID-19 crisis may threaten to attain sustainable development goals connected with shelter in developing countries, including Malaysia. Low-cost housing provision has been identified as one tool for achieving sustainability goals via synergistic operations. However, studies about post-COVID-19 housing and sustainable development goals integration are scarce in Malaysia. The study investigated the state of post-COVID-19 housing and developed a framework to integrate Goals in housing provision in Malaysia. The study covered four major cities in Malaysia via qualitative research to achieve the study’s objectives. The researchers engaged forty participants via semi-structured virtual interviews, and saturation was achieved. The study utilized a thematic analysis for the collated data and honed them with secondary sources. Findings show that COVID-19 reduced the possibility of low-income earners becoming homeowners. This is because the low-income groups were real losers of COVID-19 economic changes. Also, findings reveal that achieving four Goals from the 17 Goals will improve housing provision in Malaysia’s post-COVID-19 era. The study encourages key housing stakeholders to improve housing delivery, especially for the low-income earners across Malaysia in the post-COVID-19 era. This will imply contributing to achieving four Goals because of the correlation, as part of the study’s implications.

In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

The issue of academic achievement among Chinese university students is emerging due to difficulties in finding employment. This study investigates the structural relationships between social support, goal orientation, and academic achievement with the aim of enhancing students’ academic performance and facilitating sustained employability. Data were collected from 202 college students in South China, revealing that students’ levels of social support, goal orientation, and academic achievement were all moderate. Lower-grade students, in comparison to higher-grade students, exhibited lower levels of social support, goal orientation, and academic achievement. Additionally, students from lower economic backgrounds tended to lack social support. Among the factors of social support, goal orientation, and academic achievement, there were positive correlations among these three variables. Social support significantly and positively influenced goal orientation and academic achievement. Specifically, the sub-factors of social support, school support, and teacher support had differential effects, with school support enhancing academic achievement and teacher support boosting goal orientation. Goal orientation also significantly and positively impacted students’ academic achievement, with the sub-factor of mastery goals having a stronger influence. Goal orientation partially mediated the relationship between social support and academic achievement. This study discusses limitations and provides insights for future research.

An appraisal of the groundwater potential of Alex Ekwueme Federal University Ndufu Alike was carried out by integrating datasets from geology, geographic information system and electrical resistivity survey of the area. The study area is underlain by the Asu River group of Albian age. The Asu River Group in the Southern Benue Trough comprises of Shales, Limestones and Sandstone lenses of the Abakaliki Formation in Abakaliki and Ikwo areas. The shales are generally weathered, fissile, thinly laminated and highly fractured and varies between greyish brown to pinkish red in colour. Twenty (20) Vertical Electrical Sounding data were acquired using SAS 1000 ABEM Terrameter and processed to obtain layer parameters for the study area. A maximum current electrode spacing (AB) of 300 meters was used for data acquisition. Computer aided iterative modelling using IPI2 Win was used to determine layer parameters. In-situ Hydraulic Conductivity measurements at seven parametric locations within the study area were conducted and integrated with Electrical Resistivity measurements to determine aquifer parameters (e.g., Hydraulic conductivity and Transmissivity) in real time. This technique reduces the attendant huge costs associated with pumping tests and timelines required to carry out the technique. Accurate delineation of aquifer parameters and geometries will aid water resource planners and developers on favourable areas to site boreholes in the area. Several correlative cross-sections were generated from the interpreted results and used to assess the groundwater potential of the study area. Results show that the resistivity of the the aquifer ranges from 7.3 Wm–530 Wm while depth to water ranges from 11.4 m to 55.3 m. Aquifer thicknesses range from 8.7 m at VES 5 to 36.3 m at VES 6 locations. Hydraulic conductivity ranges from 1.55 m/day at VES 15.18, and 19 locations to 9.8 m/day at VES 3 and 4 locations respectively. Transmissivity varies from 17.48 m²/day at VES 19 to 98 m²/day at VES 3 locations respectively. Areas with relatively high transmissivities coupled with good aquifer thicknesses should be the target of water resource planners and developers when proposing sites for drilling productive boreholes within Alex Ekwueme federal University Ndufu Alike.

This paper investigates the evolving clustering and historical progression of “Asian regionalisms” concerning their involvement in multilateral treaties deposited in the United Nations system. We employ criteria such as geographic proximity, historical connections, cultural affinities, and economic interdependencies to identify twenty-eight candidate countries from East Asia, Southeast Asia, South Asia, and Central Asia for this empirical testing. Using a social network analysis approach, we model the network of these twenty-eight Asian state actors alongside 600 major treaties from the United Nations system, identifying clusters among Asian states by assessing similarities in their treaty participation behavior. Specifically, we observe dynamic changes in these clusters across three key historical eras: Post-war reconstruction and transformation (1945–1968), Cold War tensions and global transformations (1969–1989), and post-Cold War era and globalization (1990–present). Employing the Louvain cluster detection algorithm, the results reveal the evolution in cluster numbers and changes in membership status throughout the world timeline. The results also identify the current situation of six distinct Asian clusters based on states’ inclinations to engage or abstain from multilateral treaties across six policy domains. These findings provide a foundation for further research on the trajectories of Asian regionalisms amidst evolving global dynamics and offer insights into potential alliances, cooperation, or conflicts within the region.