This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows conflicting results regarding the relationship between marketing investment dimensions and profitability/sustainable growth. Some studies found positive impacts, while others did not. This study contributes to this debate by providing statistical evidence. The results show that higher MTS, MTOE, and ROMI have a positive impact on SGR, OPM and ROA but a negative impact on GPM, ARG, and ROE. This underscores that marketing investments should be viewed in conjunction with overall operating expenses. Companies that control other expenses and increase the marketing investment proportion of total operating expenses may achieve better financial performance. Marketing investment metrics can serve as useful diagnostics and measures of effectiveness for improving marketing profitability, financial performance, and growth. In summary, this study statistically demonstrates the nuanced impacts of marketing investments on service company profitability and sustainable growth indicators. The results emphasize analyzing marketing spends in context of broader expenses and overall company financial health.
This paper discusses the dawn of cognitive neuroscience in management and organizational research. The study does that in two tiers: first, it reviews the interdisciplinary field of organizational cognitive neuroscience, and second, it analyzes the role organizational cognitive neuroscience (OCN) could play in reducing counterproductive workplace behaviors (CWB). Theoretically, the literature has established the benefits of a neuro-scientific approach to understanding various organizational behaviors, but no research has been done on using organizational neuroscience techniques to study counterproductive work behaviors. This paper, however, has taken the first step towards this research avenue. The study will shed light on this interdisciplinary field of organizational cognitive neuroscience (OCN) and the benefits that organizations can reap from it with respect to understanding employee behavior. A research agenda for future studies is provided to scholars who are interested in advancing the investigation of cognition in counterproductive work behaviors, also by using neuroscience techniques. The study concludes by providing evidence drawn from the literature in favor of adopting an OCN approach in organizations.
Due to the short cost-effective heat transportation distance, the existing geothermal heating technologies cannot be used to develop deep hydrothermal-type geothermal fields situated far away from urban areas. To solve the problem, a new multi-energy source coupling a low-temperature sustainable central heating system with a multifunctional relay energy station is put forward. As for the proposed central heating system, a compression heat pump integrated with a heat exchanger in the heating substation and a gas-fired water/lithium bromide single-effect absorption heat pump in the multifunctional relay energy station are used to lower the return temperature of the primary network step by step. The proposed central heating system is analyzed using thermodynamics and economics, and matching relationships between the design temperature of the return water and the main line length of the primary network are discussed. The studied results indicate that, as for the proposed central heating system, the cost-effective main line length of the primary network can approach 33.8 km, and the optimal design return temperature of the primary network is 23 ℃. Besides, the annual coefficient of performance and annual energy efficiency of the proposed central heating system are about 3.01 and 42.7%, respectively.
In order to replace conventional materials in the existing composite world, there has been a focus on adopting coir fibres, which are lightweight, adaptable, efficient, and have great mechanical qualities. This study describes the creation of environmentally responsible bio-composites with good mechanical characteristics that employ coir powder as a reinforcement, which has good interfacial integrity with an epoxy matrix. And these epoxy-coir composites supplemented with coir particles are predicted to function as a reliable substitute for traditional materials used in industrial applications. Here, untreated and alkali-treated coir fibres powder were employed as reinforcement, with epoxy resin serving as a matrix. An experimental investigation has been carried out to study the effect of coir powder reinforcement at different weight percentages (5 wt%, 10 wt%, 15 wt%, 20 wt%, 25 wt%, and 30 wt%). The morphological study, followed by a scanning electron microscope (SEM) and an optical microscope (OM), demonstrated that the powder and matrix had the strongest adhesion at 20 wt% coir powder-reinforced composite, with no voids, bubbles, or cracks. Based on the entire investigation, the polymer composite with 20 wt% reinforcement exhibited better mechanical qualities than the other combinations.
The exploitation of timber has had a profound impact on tropical forest areas and their structures. This study assessed the effect of selective logging on natural regeneration and soil characteristics in post-loading bay sites at the Pra-Anum forest reserve in Ghana, West Africa. The results showed no difference in the number of species enumerated in the loading bays and the undisturbed area. More trees were observed in the RAT and RNT plots than in the undisturbed area. Relative to the RAT plot, species on the RNT and the undisturbed area were less diverse and less evenly distributed. Mean tree height, diameter, and basal area were higher in the RAT and RNT plots than in the undisturbed plots. Soil bulk density was lower in the RAT and undisturbed plot than in the RAT plot and increased with increased depth. Soil organic matter was 44% and 27% more in the undisturbed and RAT plots, respectively, than in the RNT plot and accounted for 84.75%, 83.97% and 45.33% of variations in soil bulk density, pH, and CEC. The study provides insight into the need to rehabilitate highly disturbed areas in forests, particularly the addition of topsoil on loading bays, skid trails, roads, and gaps after logging to improve the productivity of the forest soils.
This study was conducted to examine the roles of interconnected stakeholders based on power and interests in Ecotourism Management Policy for Dalegan Beach, Gresik Regency, Indonesia using a qualitative method. Data were collected through observation, in-depth interviews, and focus group discussions with stakeholders. Furthermore, the identification of stakeholders interest in ecotourism development was based on the strengths, important positions, and influence of stakeholders categorized into several groups. The results showed that there were three categories of stakeholders, namely Main, Supporting, and Key. In the Village Government, Dalegan Beach Tourism Manager acted as a key player and the local community had the main role. Additionally, East Java Province Maritime and Fisheries Service, Gresik Regency Tourism and Creative Economy Office, Culture, Youth and Sports Office, Gresik Regency Public Works and Spatial Planning Service, and Commanditaire Vennotschaap Mahera (CV Mahera), the landowner, were recognized for lacking direct inclusion in policy matters. Different influences were reported on the legal decisions of the government to offer insights to policymakers in tourism governance. Subsequent study could examine the conflicts of interest among stakeholders.
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