Intelligent toy design and development talents need to master certain electronic intelligent control, arts and crafts design, product modeling design and other skills. There is a shortage of intelligent toy designers in our country, and toy enterprises are in urgent need of professional and technical personnel engaged in toy product modeling and functional design. Therefore, it is urgent to cultivate intelligent toy design and development talents. This paper explores the necessity of cross-professional training of intelligent toy design and development talents, relies on teachers' scientific research and enterprise projects, etc., takes graduation projects as a breakthrough, pushes back the talent training curriculum system, and proposes an cross-professional collaborative training model. Through cross-professional combination training intelligent toy design talents, so that they have the design thinking of toy designers and a certain degree of electronic engineer design thinking, can better adapt to the rapid development of modern toy design industry, enterprises changing new requirements.

Participation in the implementation of green values that are becoming a global norm often experiences challenges. In response with trends of social media use, a study of barriers to green product purchase intention among social media users is conducted. By descriptive qualitative approach, three keywords are employed, namely: (1) “barriers to green consumption”; (2) “barriers of purchase intention; and (3) “social media use and barriers to green consumption”. The findings reveal: (1) the study of barriers to green product purchase intention among social media users has been gaining importance for future research; (2) the potential future research area includes: (a) the level of belief in green products purchase intention that explains the rationalization of green consumption (green knowledge); and (b) the use of digital media through the role of social media in promoting green consumption (green promotion). The theoretical implication emphasizes contribution to the theory of sustainable marketing, namely barriers as dynamics of market interactivity that are capable of generating responsiveness leading to business competitiveness. While practical implication is shown in business efforts to transform challenges into opportunity.

This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

The state delivery of affordable and sustainable housing continues to be a complicated challenge in Africa, and there is a need to encourage private sector participation. As a result, this study examines the risks associated with private sector participation in affordable housing and supporting infrastructure investment and the strategies towards mitigating the risks from an Afrocentric perspective. The evidence from a systematic literature review was coupled with the opinion of an international expert panel to address the paper’s aim and provide recommendations for developing improved housing and supporting infrastructure in Sub-Saharan Africa. The review outcomes and the qualitative data from the panel discussion were analysed using thematic analysis. The results revealed that market dynamics, land supply and acquisition constraints, cost of construction materials, unsupportive policies, and technical and financial factors constitute risks to affordable housing in the region. Mitigation strategies include leveraging joint efforts, strengths, and resource bases, increasing access to land and finance for private sector participation, developing a supportive government framework to promote an enabling environment for easy access to land acquisition and development finance, local production of building materials, research and technology adoption. In line with the United Nations (UN) Agenda 2030 targets and principles, reforms are required across the housing value chain, involving the private sector and community. Application of the study’s recommendations could minimise the risks of affordable housing delivery and enhance private sector participation.

In 1859, the French invasion of Gia Dinh marked the beginning of their acquisition of Cochinchina. Shortly after their arrival, France brought printers on their ships, along with firearms and artillery. The printers were intended to quickly disseminate the policies of the invading army to the inhabitants of the occupied territory. At the end of 1861, the inaugural official newspaper in Cochinchina, ‘Le Bulletin officiel de l’expédition française de la Cochinchine’, had been published. The Royal Printing House (l’Imprimerie Impériale), the first printing facility in Cochinchina, was also established at the end of 1861 to accommodate printing tasks, particularly the production of gazettes. In 1873, various private printing houses emerged in Saigon-Cho Lon. Printing and publishing efforts gradually assimilated into the social fabric of Cochinchina after serving as a tool of the invaders. They transformed into political and cultural institutions within colonial society, notably in Saigon-Cho Lon. The progression of these activities during the process was observable, at least for those granted permission to participate. The requirements of the colonial environment and the vitality of the private sector fuelled these new activities, although the colonial authorities deemed it necessary to exert control over them. This article offers additional information on the printing and publishing activities in Saigon-Cho Lon, Vietnam, highlighting the accomplishments of some distinguished printers.