The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers' internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers' internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.
The recession cone and recession function are very important research objects in Convex Analysis. They have extensive applications in the optimization theory. Firstly, we study the properties of the recession cone and recession function. The positive homogeneity and subadditivity of recession function are mainly discussed. And the different methods are considered to prove these properties. Secondly, we discuss the unboundedness of the convex sets and convex functions by using recession cone and recession function.
The purpose of this research is to present a bibliometric analysis of the literature on the ways in which the motivations of individual sports consumers impact the creation of sports infrastructure and the creation of sports-related policy. Design/methodology/approach: Based on the PRISMA approach and information gleaned from the Scopus database, 2605 publications were found to be pertinent to the subject. We conducted a literature analysis of trends and patterns using VOSviewer-based knowledge mapping. Findings: Recent years have seen a proliferation of scholarly publications on the topic of individual sports consumption motivation and its influence on policy formulation and infrastructure development. This suggests that interest in this field is expanding. The list of eminent journals, decision-makers, and organizations involved in this issue demonstrates its global influence. The interdisciplinary nature of the subject is reflected in the study’s emphasis on the most widely published authors and key research terminology. Originality/value: This study closes significant knowledge gaps regarding the complex interactions between societal, environmental, and individual factors that affect the motivation to consume sports and how these motivations influence decisions about sports infrastructure and policies. It does this by using bibliometric techniques and the most recent data. The project aims to create a more thorough picture of how public health policy, sports governance, and urban planning are impacted by the motivations behind sports consumption. Policy implications: Policymakers, planners, and sports organizations can use the results to generate more targeted and effective strategies for the development of sports infrastructure and policy formulation. The study highlights how important it is to make well-informed policy decisions and participate in customized involvement in order to improve public welfare and the overall sports consumer experience.
One significant importance of street vending in South Africa is its role in providing livelihoods and economic opportunities, especially for marginalized and vulnerable populations. However, Street vendors, particularly those selling agricultural commodities, face numerous challenges. Street vending in Moletjie Mmotong is a vital source of income and employment, offering affordable goods and services, including food, clothing, and household items. One potential solution is online selling, but there is limited knowledge about it in the informal sector. This study aims to analyze the factors affecting street vendors’ willingness to sell fruits and vegetables online in Moletjie Mmotong under Polokwane Municipality. Data was collected from 60 street vendors using a questionnaire and simple random sampling. Descriptive statistics identified and described the socio-economic characteristics of the vendors, while a binary logistic regression model analyzed the factors influencing their willingness to sell online. The study found that age, education level, gender, household size, and access to online selling information significantly influenced their willingness to sell online. The findings highlight the potential benefits of online selling for street vendors, such as increased sales and a broader customer base. The study recommends that governments provide training and workshops on online selling, develop educational programs, distribute educational materials, and create marketing strategies to support street vendors in transitioning to online platforms.
During the COVID-19 pandemic, individuals and their families faced various risk factors, which in some cases resulted in divorce. Adolescents in such families had to grapple with COVID-19 across the world, the risk factors faced by adolescents have largely been under-risk factors associated with COVID-19 and divorce. Despite the rise of divorce during studied, especially among adolescents in South Africa. This study aimed to explore the risk factors experienced by adolescents from divorced households during the COVID-19 pandemic and make recommendations for policy and development. This study employed a phenomenological research design in alignment with qualitative research. Purposive sampling was used to recruit five female adolescents in Johannesburg. Data was collected using semi-structured interviews and focus groups. Data was analyzed thematically using Braun and Clarke’s six steps of data analysis. The findings revealed that conflict at home, mental illness, physical and social isolation, a lack of paternal support, and diminished educational performance emerged as risk factors faced by the participants. These findings underscore the need for psychological interventions to help address the risk factors faced by adolescents whose parents divorced during the pandemic and those who face similar circumstances during future crises.
The purpose of this study is to determine the relationship between the exogenous variables (administrative support, career placement & employability, academic staff support, institutional factors, and information systems) as service delivery quality dimensions with satisfaction and moderating variable (academic and social integration) between endogenous variables (satisfaction and retention) among undergraduate students from Malaysian private higher education institutions. In order to accomplish the objectives proposed with hypotheses, a model reflecting the relationship between service delivery quality dimensions and satisfaction moderated by academic and social integration towards retention is applied. This empirical study focused on probability-stratified random sampling with a final sample size of 309 students. This study achieved statistically significant positive results by emphasizing academic and social integration as a moderating variable to achieve student retention by linking Perceived Performance Theory and Tinto’s Interactionist Theory from satisfaction to retention. Evaluation of the structural model on the coefficient of determination for the model’s predictive accuracy in this study produced an R2 = 0.85 for satisfaction, suggesting nearly 85% of the variance in endogenous latent construct satisfaction is explained by all the service delivery quality dimensions linked to it. As for retention produced R2 = 0.74, suggesting nearly 74% of the variance in endogenous latent construct retention is explained by all the service delivery quality dimensions linked together with satisfaction and academic and social integration as moderator. The model has a substantial effect with 0.76 in the Goodness-of-Fit index, indicating that the model has better explaining power.
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