This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, business managers, and owners, totaling 10 participants. The research findings reveal a significant demand for digital marketing skills among MSME entrepreneurs in the manufacturing sector. The top three skills identified as most crucial for enhancement are: (1) communication and marketing information presentation skills; (2) brand building and public relations; and (3) video marketing execution. The study further revealed that the design of the digital marketing course, along with the developed online learning platform, attracted and successfully enrolled 104 MSMEs who participated in the online program. The pre- and post-training assessment results demonstrated a statistically significant difference in test scores, with a mean post-training score of 16.10 ( Mean = 16.10, S.D. = 1.396), representing a notable increase from the pre-training mean score of 6.47 ( Mean = 6.47, S.D. = 3.634) at the 0.05 significance level. Furthermore, the results of the follow-up evaluation on the application of acquired knowledge revealed that the overall level of knowledge and skills application is at its highest, with an average score of 4.64. This indicates that the developed course and online learning platform effectively enhance learners’ knowledge.
The effective allocation of resources within police patrol departments is crucial for maintaining public safety and operational efficiency. Traditional methods often fail to account for uncertainties and variabilities in police operations, such as fluctuating crime rates and dynamic response requirements. This study introduces a fuzzy multi-state network (FMSN) model to evaluate the reliability of resource allocation in police patrol departments. The model captures the complexities and uncertainties of patrol operations using fuzzy logic, providing a nuanced assessment of system reliability. Virtual data were generated to simulate various patrol scenarios. The model’s performance was analyzed under different configurations and parameter settings. Results show that resource sharing and redundancy significantly enhance system reliability. Sensitivity analysis highlights critical factors affecting reliability, offering valuable insights for optimizing resource management strategies in police organizations. This research provides a robust framework for improving the effectiveness and efficiency of police patrol operations under conditions of uncertainty.
Research has shown that understanding the fundamental of public support for carbon emission reduction policies may undermine policy formulation and implementation, yet the direction of influence and the transmission mechanism remain unclear. Using data from using data from 1482 questionnaires conducted in Hangzhou, China, this paper has examined a comprehensive model of the factors and paths influencing public support for carbon emission reduction policies, and evaluated the determinants and predictors of policy support regarding individual psychological perceptions, social-contextual perceptions, and perceptions of policy features. The results show that the variables in both the individual psychological perception and social contextual perception dimensions have no significant effect on carbon tax, however, be important constructure in carbon trading; in the policy characteristics perception dimension, both variables have a significant positive effect on both carbon tax and carbon trading, and are also the strongest predictors of policy support for carbon policies. Further evidence suggests that future policies could be more acceptable to residents by strengthening their environmental values, social norms can further arouse residents’ social responsibility to care about climate, and whether the policy is effective or fair to help residents realize the importance of the policy as well as the need for their participation and willingness to dedicate themselves to the mitigation of climate change.
This study explores the Nyalamaq Dilauq tradition in Tanjung Luar, South Lombok, examining its role as a cultural policy for promoting social integration and cohesion in coastal communities. The Nyalamaq Dilauq tradition, deeply embedded in the lives of Tanjung Luar residents, serves as a powerful mechanism for fostering a harmonious and united community despite ethnic and cultural diversity. Through a qualitative approach involving interviews, participatory observations, and documentation, the research delves into the historical context, rituals, and ceremonies of the tradition, highlighting its significance in building social bonds and mutual respect among diverse ethnic groups. The findings reveal that the Nyalamaq Dilauq tradition enhances community resilience, supports economic interdependence, and attracts tourism, thereby contributing to the overall well-being of the coastal communities. This study provides valuable insights into the potential of cultural traditions to serve as models for social integration in other multicultural and multi-ethnic contexts.
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