This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, business managers, and owners, totaling 10 participants. The research findings reveal a significant demand for digital marketing skills among MSME entrepreneurs in the manufacturing sector. The top three skills identified as most crucial for enhancement are: (1) communication and marketing information presentation skills; (2) brand building and public relations; and (3) video marketing execution. The study further revealed that the design of the digital marketing course, along with the developed online learning platform, attracted and successfully enrolled 104 MSMEs who participated in the online program. The pre- and post-training assessment results demonstrated a statistically significant difference in test scores, with a mean post-training score of 16.10 ( Mean = 16.10, S.D. = 1.396), representing a notable increase from the pre-training mean score of 6.47 ( Mean = 6.47, S.D. = 3.634) at the 0.05 significance level. Furthermore, the results of the follow-up evaluation on the application of acquired knowledge revealed that the overall level of knowledge and skills application is at its highest, with an average score of 4.64. This indicates that the developed course and online learning platform effectively enhance learners’ knowledge.
The rapid urbanization of Addis Ababa presents significant challenges and opportunities in coordinating the development of physical infrastructure. This study investigates the legal and policy framework for inter-sectorial integration across critical domains such as electricity, roadways, telecommunications, and water management. Drawing on Institutional Theory and policy integration theory, the research employs a comprehensive methodological approach, including documentary analysis, key informant interviews, focus group discussions, and observational studies. Through meticulous examination of existing laws, regulations, and institutional structures, the study identifies critical gaps and limitations that impede effective coordination among infrastructure-providing entities. Findings reveal the pressing need for cohesive policies, institutional reforms, and enhanced collaboration to mitigate disruptions and advance sustainable development goals. By situating these findings within the broader discourse on urban infrastructure governance, the research offers valuable insights into the intricate dynamics of infrastructure coordination in rapidly expanding cities. The study underscores the necessity for strategic interventions that promote efficient, environmentally sustainable, and economically viable infrastructure provision. Moreover, the implications of this research extend beyond academia, providing actionable policy and practice recommendations that can inform decision-making processes in Addis Ababa and analogous urban contexts worldwide. This holistic approach facilitates a nuanced understanding of the complex interplay between legal frameworks, policy dynamics, and institutional arrangements, thereby laying a robust foundation for informed decision-making and strategic interventions in urban infrastructure development.
The employees in academic sector had to face an abrupt change due to Covid-19 pandemic and transformation of education into online and remote learning. This has led to virtual work intensity as an aftermath that negatively influences employees’ job satisfaction. In addition, due to remote working conditions, the lines between work and life had been dimmed and thus, the current situation is important to be addressed for wellbeing of academic staff. This research specifically aims to examine impact of virtual work intensity on job satisfaction among university staff. Furthermore, mediating effect of organizational support and work-life balance on the aforementioned relationship are analyzed to better understand the underlying effects. Through PLS-SEM and using a questionnaire survey, a total of 183 data were collected from teachers and administrative staff of two universities. The results show that virtual work intensity can hinder job satisfaction, while organizational support and work-life balance can improve job satisfaction of academic employees. This is due to the fact that support, and balance act against work intensity that diminishes wellbeing of individuals. This implies the vital role of organizations (e.g., human resource department) in providing support for their staff, and creating an environment, where academic staff can have a better work-life balance, leading to higher rates of job satisfaction as an important factor for psychological wellbeing.
This study investigates the viability and sustainability of proposed landfill sites based on the uncapacitated facility location problem framework utilising the SmartPLS4 Structural Equation Modelling. Investigating the Cape Coast Metropolis, a stratified sampling method selected 400 samples out of which 320 valid respondents were used as the basis for the analysis. Through statistical analysis, significant correlations were identified among community acceptance, environmental impact, facility accessibility, site sustainability, and operational efficiency. However, no significant correlation was found between economic viability and site sustainability. Furthermore, the proposed indirect mediation pathway from operational efficiency to site sustainability via facility accessibility was also statistically insignificant. Employing the use of SmartPLS4 approach in studying the application of uncapacitated facility location problem framework, deepens the understanding of landfill viability and sustainability dynamics. This research contributes to the environmental sciences and sustainability by providing insights into landfill management strategies and emphasising the importance of community engagement and environmental performance in achieving sustainable outcomes. Future research could refine the model by including additional variables like technological advancements and regulatory frameworks, conducting longitudinal studies to track landfill dynamics over time, and undertaking comparative studies across different geographical regions. This could provide insights into management approaches’ applicability. Interdisciplinary collaborations are recommended to address the multifaceted challenges of landfill sustainability.
Sustainability is a top priority for municipal administrations, particularly in large urban centers where citizens rely on transportation for work, study, and daily errands. Public transportation faces a significant challenge beyond availability, performance, safety, and comfort: balancing the cost for the city with fare attractiveness for passengers. Meanwhile, bicycles, supported by public incentives due to their clean and healthy appeal, compete with public transit. In Curitiba, the integrated transport system has been consistently losing passengers, exacerbated by the pandemic and the rise in private vehicle usage. To address this, the city is expanding bicycle infrastructure and electric bike rental services, impacting public transit revenue, and prompting the need for financial compensation to maintain affordable fares for those reliant on public transport. Therefore, this study’s objective is to analyze the bicycle’s impact on public transportation, considering the impact of public policies on economic and social efficiency, not just ecological and environmental factors. Data from six main bus lines were collected and analyzed in two separate linear regression models to verify the effects of new bicycles in circulation, bus tariffs, and weather conditions on public transportation demand. Research results revealed a significant impact of bus tariffs and fuel prices on the number of new bicycles that are diverting passengers from public transportation. The discussion may offer a different perspective on public transport policies and improve city infrastructure investments to strategically change the urban form to address social and economic issues.
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