The objective of this study is to explore the relationship between changing weather conditions and tourism demand in Thailand across five selected provinces: Chonburi (Pattaya), Surat Thani, Phuket, Chiang Mai, and Bangkok. The annual data used in this study from 2012 to 2022. The estimation method is threshold regression (TR). The results indicate that weather conditions proxied by the Temperature Humidity Index (THI) significantly affect tourism demand in these five provinces. Specifically, changes in weather conditions, such as an increase in temperature, generally result in a decrease in tourism demand. However, the impact of weather conditions varies according to each province’s unique characteristics or highlights. For example, tourism demand in Bangkok is not significantly affected by weather conditions. In contrast, provinces that rely heavily on maritime tourism, such as Chonburi (Pattaya), Phuket, and Surat Thani, are notably affected by weather conditions. When the THI in each province rises beyond a certain threshold, the demand for tourism in these provinces by foreign tourists decreases significantly. Furthermore, economic factors, particularly tourists’ income, significantly impact tourism demand. An increase in the income of foreign tourists is associated with a decrease in tourism in Pattaya. This trend possibly occurs because higher-income tourists tend to upgrade their travel destinations from Pattaya to more upscale locations such as Phuket or Surat Thani. For Thai tourists, an increase in income leads to a decrease in domestic tourism, as higher incomes enable more frequent international travel, thereby reducing tourism in the five provinces. Additionally, the study found that the availability and convenience of accommodation and food services are critical factors influencing tourism demand in all the provinces studied.

The development of artificial intelligence (AI) and 5G network technology has changed the production and lifestyle of people. AI also has promoted the transformation of talent training mode under the integration of college industry and education. In the context of the current transformation of education, AI and 5G networks are increasingly used in the education industry. This paper optimizes and upgrades the training mode of skilled talents in higher vocational colleges by using its advanced methods and technologies of information display. This means is helpful to analyze and solve a series of objective problems such as the single training form of the current talent training mode. This paper utilizes the principles and laws of industry university research (IUR) collaboration for reference to construct and optimize the talent training mode based on the analysis of the requirements of talent training and the role of each subject in talent training. Then, the ecological talent training environment can be realized. In the analysis of talent training mode under the cooperation of production and education, the correlation coefficients of network construction, environment construction, scientific research funds, scientific research level, and policy support were 0.618, 0.576, 0.493, 0.785, and 0.451, respectively. This showed that the scientific research level had the greatest impact on talent training in the talent training mode of IUR collaboration, while policy support had less impact on talent training compared with other factors. The combination of AI and 5G network technology with the talent training mode of IUR cooperation can effectively analyze the influencing factors and problems of the talent training mode. The hybrid method is of great significance to the talent training strategy and fitting degree.

The mobile health market is expected to continue to grow that will make it harder for mobile application developer to compete. One of the most popular types of mobile health application is health and fitness applications. This application aims to modify user behavior; therefore, it requires user to use the system continuously in relatively longer period of time to effectively change user behavior. Thus, user satisfaction is essential and must be maintained to reach this goal. This study aims to define the mobile health application qualities that would influence user satisfaction level. Developer can priorities the most influential qualities when building their application. Quality dimensions would be explored by literature review and Google Play Store review and categorised using DeLone McLean IS Success Model. We identified 12 quality dimension that will furthered analysed using Kano Model. The data collecting was conducted with online form with 12 pairs of Kano two-dimensional questionnaires (n = 115). The results show that the important qualities of mobile health application are Privacy, Availability, Reliability, Ease of Use, Accuracy and Responsiveness, lack of these qualities would cause dissatisfaction from user. The developer might also consider to improve user interface and usefulness of the application to increase user satisfaction even though these qualities would not cause much of dissatisfaction

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

To address the escalating online romance scams within telecom fraud, we developed an Adaptive Random Forest Light Gradient Boosting (ARFLGB)-XGBoost early warning system. Our method involves compiling detailed Online Romance Scams (ORS) incident data into a 24-variable dataset, categorized to analyze feature importance with Random Forest and LightGBM models. An innovative adaptive algorithm, the Adaptive Random Forest Light Gradient Boosting, optimizes these features for integration with XGBoost, enhancing early Online romance scams threat detection. Our model showed significant performance improvements over traditional models, with accuracy gains of 3.9%, a 12.5% increase in precision, recall improvement by 5%, an F1 score increase by 5.6%, and a 5.2% increase in Area Under the Curve (AUC). This research highlights the essential role of advanced fraud detection in preserving communication network integrity, contributing to a stable economy and public safety, with implications for policymakers and industry in advancing secure communication infrastructure.