This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

The current examines the influence of Islamic values on smoking behaviors among undergraduate students at Yarmouk University in Irbid, Jordan (N: 334). Tobacco use, in religious and cultural terms, is viewed as abhorrent; it is a significant concern for this population group. The study intends to identify how Islamic values affect the perception of students on smoking and, consequently, their smoking behavior. A self-administered questionnaire assessed sociodemographic data and the past 30 days of cigarette use. Descriptive statistics, such as frequencies and percentages, midpoint and standard deviation, and inferential statistics, such as chi-square tests, t-tests, ANOVA, Pearson correlation, and hierarchical regression, were used to analyze smoking behaviors, Islamic values, and demographic attributes. The study shows that Islamic values have a strong negative attitude towards smoking; students attributed smoking to religion, family and social expectations and perceptions, health and economic implications. Further, the hierarchical regression analysis revealed that cigarette use, hookah and e-cigarette, gender, and attitude towards Islamic values were suitable predictors for cigarette use. This study advances knowledge regarding smoking behaviors from the cultural-religious perspective. It highlights the importance of historically and culturally informed gender-sensitive prevention programs that address smoking-related beliefs, attitudes, and practices. Collaboration with the Ministry of Health and media outlets to integrate Islamic values into public health campaigns can reduce smoking among university students by aligning cultural and religious beliefs with health messaging.

The Indonesian government is currently carrying out massive infrastructure development, with a budget exceeding 10. Risk mapping based on good risk management is crucial for stakeholders in organizing construction projects. Projects financed by government, whether solicited or unsolicited schemes, should also include risk mapping to add value and foster partnerships. Therefore, this study aimed to develop a risk management model for solicited and unsolicited projects, focusing on the collaborative management system among stakeholders in government-financed projects. Risk review was conducted from various stakeholders’ perspectives, examining the impacts and potential losses to manage uncertainty and reduce losses for relevant parties. Furthermore, qualitative analysis was conducted using Focus Group Discussion (FGD) and in-depth interviews. The results showed that partnering-based risk management with risk sharing in solicited and unsolicited projects had similarities with Integrated Project Delivery (IPD). This approach provided benefits and value by developing various innovations in the project life cycle.

The research aims to investigate the prospective implications of Artificial Intelligence (AI) on traditional media, and to elucidate the conceptualization of AI within the discourse of media professionals, governmental and private media stakeholders in Jordan, alongside media scholars and IT experts. Employing the focus group method, a specialized interview tool distinguished by its purpose, design, and procedures, two distinct cohorts were engaged: media practitioners and officials on one hand, and academics and experts on the other. The investigation revealed the absence of a universally agreed upon terminology concerning AI, attributable to its nascent nature and rapid evolution. Notably, AI, leveraging its diverse and highly proficient tools, demonstrates significant potential for transformative impacts across various facets of the media landscape. These encompass the facilitation of exceptional content production, the empowerment of journalists to express their creative capacities, and substantial reductions in time, labor, and procedural overheads in media product development. Concurrently, the integration of AI within media environments is anticipated to pose formidable challenges to existing institutional frameworks. Additionally, the imperative of curriculum development in academic institutions, both public and private, is underscored to acquaint students with AI methodologies.

The carbon footprint, which measures greenhouse gas emissions, is a good environmental indicator for choosing the best sustainable mode of transportation. The available emission factors depend heavily on the calculation methodology and are hardly comparable. The minimum and maximum scenarios are one way of making the results comparable. The best sustainable passenger transport modes between Rijeka and Split were investigated and compared by calculating the minimum and maximum available emission factors. The study aims to select the best sustainable mode of transport on the chosen route and to support the decision-making process regarding the electrification of the Lika railroad, which partially connects the two cities. In the minimum scenario, ferry transport without vehicles was the best choice when the transportation time factor was not relevant, and electric rail transport when it was. In the maximum scenario, the electric train and the ferry with vehicles were equally good choices. Road transportation between cities was not competitive at all. The comparison of the carbon footprint based on minimum and maximum scenarios gives a clear insight into the ratio of greenhouse gas emissions from vehicles in passenger transport. It supports the electrification of the Lika railroad as the best sustainable transport solution on the route studied.

In this paper, an improved mathematical model for flashover behavior of polluted insulators is proposed based on experimental tests. In order to determine the flashover model of polluted insulators, the relationship between conductivity and salinity of solution pollution layer of the insulator is measured. Then, the leakage of current amplitude of four common insulators versus axial, thermal conductivity and arc constants temperature was determined. The experimental tests show that top leakage distance (TLd) to bottom leakage distance (BLd) ratio of insulators has a significant effect on critical voltage and current. Therefore, critical voltage and current were modeled by TLd to BLd ratio Index (M). Also, salinity of solution pollution layer of the insulators has been applied to this model by resistance pollution parameter. On the other hand, arc constants of each insulator in new model have been identified based on experimental results. Finally, a mathematical model is intended for critical voltage against salinity of solution pollution layer of different insulators. This model depends on insulator profile. There is a good agreement between the experimental tests of pollution insulators obtained in the laboratory and values calculated from the mathematical models developed in the present study.