Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

Xylene isomers are notorious chemical hazards, and their efficient removal from water solutions is still challenging. The current study reports a polymer nanocomposite as a potential adsorbent for successfully removing dissolved xylene isomers from contaminated water. Polystyrene-1D multiwall carbon nanotube nanocomposite (PS-MWCNT) adsorbent was prepared using the one-step bulk polymerization method. Mesoporous PS-MWCNT was prepared using the nano-crystallization phase separation method. The sulfonation of the mesoporous PS-MWCNT nanocomposites was carried out by treating the samples with concentrated sulfuric acid at elevated temperatures. The sulfonated PS-MWCNT (HO₃S-PS-MWCNT) was found to be a potential adsorbent for dissolved xylene isomers from water solution. In addition, the HO₃S-PS-MWCNT can be efficiently recycled for up to 10 consecutive cycles with negligible decline in adsorption values. The exhibited equilibrium adsorption, rate of adsorption, and rapid regeneration of the HO₃S-PS-MWCNT are clear indications for the possibility of practical utilization of these adsorbents in large-scale water treatment plants.

In the past three decades, nanotechnology has attracted extensive attention. People have many expectations on the utilization of nanotechnology in medicine, but unfortunately, these expectations are unlikely to be realized. In the field of nanotechnology, the niche for building commercial products has not been developed yet. However, metal nanoparticles have attracted people’s attention since ancient times because of their optical properties, which are very different from those of bulk metals. By understanding the origin of these optical properties and using current technology, these nanoparticles can be manipulated to build a palette. Using micro measurement equipment, the palette can be printed with very good resolution.

The article presents an analysis of the main causes and social consequences of the transformation of employment in the conditions of the transition of the world economy to post-Fordism/neoliberalism at the end of the 20th century. The author discusses the main methodological approaches to the study of this problem and also dwells in detail on the analysis of such important consequences of the transformation of the labour sphere as the increase in the vulnerability of workers’ employment, the growth of inequality, the weakening of the strength of trade unions, etc.

Integrated Resource Management plays a crucial role in sustainable development by ensuring efficient allocation and utilization of natural resources. Remote Sensing (RS) and Geographic Information System (GIS) have emerged as powerful tools for collecting, analyzing, and managing spatial data, enabling comprehensive and integrated decision-making processes. This review article uniquely focuses on Integrated Resource Management (IRM) and its role in sustainable development. It specifically examines the application of RS and GIS in IRM across various resource management domains. The article stands out for its comprehensive coverage of the benefits, challenges, and future directions of this integrated approach.