The increasing use of social media has played a prominent role in shaping opinions and forming attitudes, especially among university students. They use them increasingly to transfer information, exchange data, and disseminate topics among students and all members of society. Therefore, this study aims to examine these networks and their role in public life, especially in shaping public opinion among university students. The study adopted a descriptive survey approach to achieve its objectives. The study was conducted on a sample of undergraduate students from four Jordanian universities, totaling 832 participants selected through purposive sampling and using the equal distribution method according to variables (gender, university, specialization). The study relied on a questionnaire as a method of data collection and filling out the data from the respondents in the questionnaire. The study found that social media plays a significant role in shaping opinions, beliefs, and ideas, and that its role is unparalleled. Also, the study showed that social media had a significant impact on shaping public opinion in Jordan among university students who use social media extensively and exchange opinions, ideas, and information, contributing to shaping a series of opinions among young people and contributing to their adoption of new ideas or changing their old ones through the dialogue facilitated by these networks, as users exchange and adopt ideas, contributing to shaping a public opinion on an issue. These findings underscore the importance of understanding and leveraging social media and online platforms to effectively communicate with and engage students.

The endogenous, human, and social factors influencing the economic development of the municipalities of San Juan Cotzocón and San Pedro y San Pablo Ayutla in the Istmo de Tehuantepec region of the state of Oaxaca are analyzed. The hypothesis posits that the dimensions of endogenous development, social capital, and human capital directly impact the economic development of the respective municipalities. The study involved administering 262 questionnaires to the residents of these municipalities during the month of May 2023. The collected data were examined using exploratory factor analysis to determine the underlying structure and structural equation modeling to estimate the effects and relationships between variables. Results indicate that endogenous development, social capital, and human capital are factors in the economic development of the studied communities, with endogenous development being the most influential factor due to its statistical significance. Notably, the existence of tourist and cultural attractions in the municipalities emerges as a catalyst for local economic development in response to the establishment and operation of the Isthmus of Tehuantepec Interoceanic Corridor.

This article explores the role of informatization in the integration and development of the cultural and tourism industry, and proposes corresponding analysis and strategies. Firstly, informatization improves the quality and efficiency of cultural and tourism products and services by enhancing the design and production process and personalizing and customizing the services. Secondly, informatization expands the boundaries of cultural and tourism products and markets by utilizing the internet and mobile applications to extend the spatial and temporal boundaries, and leveraging data analysis and intelligent technologies to broaden the scope and scale. Lastly, informatization enhances the management and operational level of the cultural and tourism industry, improving efficiency and decision-making through the use of advanced technologies such as big data and artificial intelligence.

In order to further alleviate the problems of large assessment deviations, low efficiency of trading organisation and difficulties in system optimisation in medium- and long-term market trading, the article proposes an optimisation model for continuous intra-month bidding trading in the electricity market that takes into account risk hedging. Firstly, the current situation of market players’ participation in medium and long-term trading is analysed; secondly, the impact of contract trading on reducing operational risks is analysed based on the application of hedging theory in the primary and secondary markets; finally, the continuous bidding trading mechanism is designed and its optimisation effect is verified. The proposed model helps to improve the efficiency of contract trading in the secondary market, maintain the stability of market players’ returns and accelerate the formation of a unified, open, competitive and well-governed electricity market system.