This article discusses in depth the innovation strategy of English teaching mode in colleges and universities under the perspective of big data, aiming at solving the challenges faced by the traditional teaching mode in the era of information technology. The article firstly puts forward the main problems existing in the current English teaching in colleges and universities, including the dispersion of learning resources, students’ insufficient knowledge of English learning and inappropriate learning methods. Subsequently, three major innovative strategies are proposed: using big data to optimise the design of personalised learning paths, constructing data-driven teaching content and assessment systems based on data, and promoting the integration of collaborative learning and practical applications. Through real-life case studies, the paper demonstrates how these strategies can be implemented in concrete terms and discusses their positive impacts on improving teaching efficiency, enhancing learning experiences, and fostering students’ comprehensive English application skills. Finally, it summarises the important role of big data technology in the innovation of English teaching in colleges and universities, and looks forward to the future development trend of the teaching model. This paper provides innovative ideas and practical guidance based on big data technology for the field of English teaching in colleges and universities, aiming to promote the continuous improvement of education quality and optimisation of learning effects.

Starting from the relationship between rural revitalization and ecological civilization construction, this article analyzes the role of education in rural revitalization and ecological civilization construction, as well as the practical problems it faces. It proposes countermeas_x005fures and suggestions to strengthen ecological civilization education in rural revitalization, and elaborates on education system and mechanism reform, education content innovation, education resource allocation, and teacher team construction, To provide useful reference and support for promoting rural revitalization and ecological civilization construction.

With the great importance attached to tourism by the state, the development of the tourism industry has shown a rapidly growing trend in the demand for professional talents. However, some secondary vocational schools in the process of cultivating tourism professionals, there are still some obsolete cognition and concepts, which leads to the teaching process is still using the original traditional teaching meth_x005fods. In recent years, with the continuous development of information technology, augmented reality technology has entered the field of education, this paper describes the application of augmented reality technology in secondary tourism teaching research.

In the context of educational modernization, the cultivation of innovation and entrepreneurship has become a key direction of high_x005fer education. As an essential quality for the innovation and entrepreneurship ability of college students, information literacy is often overlooked in the process of carrying out innovation and entrepreneurship education, leading to insufficient practical effects of overall innovation and entrepreneurship education. In the new era of higher education, in order to cultivate innovation and entrepreneurship abilities, it is necessary to organically integrate information literacy into the teaching of innovation and entrepreneurship ability cultivation, improve the overall quality of innovation and entrepreneurship education, and continuously improve the level of innovation and entrepreneurship education. Therefore, this article systematically studies the information literacy of college students from the perspective of cultivating innovation and entrepreneurship abilities, explores effective strategies to improve their information literacy in the innovation and entrepreneurship education environment, and implements the fundamental educational task of cultivating morality and talent.