How companies apologize: A genre analysis of corporate apologies on Sina Weibo

Sichen Feng

doi:10.18686/ijmss.v7i8.8557

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How companies apologize: A genre analysis of corporate apologies on Sina Weibo

Sichen Feng

International Journal of Mathematics and Systems Science 2024, 7(8); https://doi.org/10.18686/ijmss.v7i8.8557

Submitted：13 Aug 2024

Accepted：13 Aug 2024

Published：13 Aug 2024

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Abstract

In recent years, it has become common practice in China for enterprises to issue a public apology on Sina Weibo, a prominent social media platform, when corporations face criticism for alleged wrongdoings. A successful corporate apology can not only extricate corporations from public crisis but also restore trust with customers and investors. The study aims to investigate how the corporate apologies on Sina Weibo are structured. Using Swales’ CARS model, the author identifies seven move types in a self-built corpus of twenty-two apology statements issued on Sina Weibo.

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References

[1]Bradford, J. L., & Garrett, D. E. (1995). The effectiveness of corporate communicative responses to accusations of unethical behavior. Journal of Business Ethics, 14(11), 875–892.

[2]Dudley-Evans T., & St. John, M. (1998). Development in ESP: A multi-disciplinary approach. Cambridge: Cambridge University Press.

[3]Hyon, S. (1996). Genre in three traditions: Implications for ESL. TESOL Quarterly, 30(4), 693.

[4]Li, S. (2017). Apology as a crisis response strategy: A genre-based analysis of intercultural corporate apologies. International Journal of Linguistics and Communication, 5(1).

[5]Martin, J. R. (1992). English text: System and Structure. Benjamins.

[6]Swales, J. (1990). Genre analysis: English in academic and research settings. Cambridge University Press.

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