Social Communication:
Digital Technology Impact on Traditional Media

Yan Li

doi:10.18686/ijmss.v7i8.8566

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Social Communication: Digital Technology Impact on Traditional Media

Yan Li

International Journal of Mathematics and Systems Science 2024, 7(8); https://doi.org/10.18686/ijmss.v7i8.8566

Submitted：13 Aug 2024

Accepted：13 Aug 2024

Published：13 Aug 2024

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Abstract

With the rapid development of digital technology, a new social culture has emerged between new media and traditional media. Digital technologies are gradually being integrated into the media industry, significantly enhancing the dissemination efficiency of traditional media programs and providing strong support for the modernization of new media. In this context, media professionals need to deeply understand the impact of social communication on traditional media. This understanding is essential to explore new work models aimed at meeting audience needs, maximizing the advantages of social communication, injecting new vitality into the dissemination of broadcast and television programs, and promoting the sustained and healthy development of traditional media.

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References

[1]Talwar S, Dhir A, Singh D, et al. Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis[J]. Journal of Retailing and Consumer Services, 2020, 57: 102197.

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[3]Tong J. A study on the effect of web live broadcast on consumers’ willingness to purchase[J]. Open Journal of Business and Management, 2017, 5(02): 280.

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