This article provides an account of the tourism in Petra encompassing its development from the time of the Nabataean Kingdom until the early 20th century. It delves into the factors that sparked tourism travel routes taken, security measures implemented, and influential individuals who have shaped Petra’s tourism history. Located at a juncture in the Middle East, Petra has consistently fascinated people with its sense of adventure. The city’s historical importance as a trade hub and a melting pot for cultural exchanges during the Nabataean era laid a strong foundation for its enduring charm. The skillful navigation of trade routes and effective marketing strategies employed by the Nabataean Kingdom played a role in establishing Petra as an irresistible destination for travelers. Supported by findings and ancient records it becomes evident that extensive trade networks flourished during this period highlighting the city’s role in the region. Its allure transcended generations captivating observers from Greece to its rediscovery by Burckhardt (1818–1897).