Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

Indonesia ranks as the second-largest source of plastic garbage in marine areas, behind China. This is a critical problem that emphasises the need for synergistic endeavors to safeguard the long-term viability of marine ecosystems. The objective of this work is to examine the implementation of the Penta Helix model in the management of marine plastic trash. For this purpose, a Systematic Literature Review (SLR) was carried out, utilizing scholarly papers sourced from the Science Direct, Scopus, and Web of Science databases. The analysis centred on evaluating the Penta Helix model as a cooperative framework for tackling plastic waste management in the marine environments of Indonesia and China. The results suggest that the Penta Helix methodology successfully enables the amalgamation of many interests and resources, making a valuable contribution to the mitigation of plastic pollution in the waters of both nations. In order to advance a more comprehensive and sustainable approach to plastic waste management, this multidisciplinary plan brings together stakeholders from government, academia, business, civil society, and the media. Under this framework, the government is responsible for formulating laws, guidelines, and programs to decrease the use of disposable plastics and improve waste management infrastructure, all while guaranteeing adherence to environmental constraints. Simultaneously, the industrial and academic sectors are responsible for creating sustainable technology and pioneering business strategies, while civil society, in collaboration with the media, has a crucial role in increasing public consciousness regarding the destructive effects of plastic trash. This comprehensive strategy emphasizes the need of synergistic endeavors in tackling the intricate issues of marine plastic contamination.

This study investigates the performance assessment of methanol and water as working fluid in a solar-powered vapour absorption refrigeration system. This research clarifies the system’s performance across a spectrum of operating conditions. Furthermore, the HAP software was utilized to determine and scrutinize the cooling load, facilitating a comparative analysis between software-based results and theoretical calculations. To empirically substantiate the findings, this research investigates methanol-water as a superior refrigerant compared to traditional ammonia- water and LiBr-water systems. Through experimental analysis and its comparison with previous research, the methanol-water refrigeration system demonstrated higher cooling efficiency and better environmental compatibility. The system’s performance was evaluated under varying conditions, showing that methanol-water has a 1% higher coefficient of performance (COP) compared to ammonia-water systems, proving its superior effectiveness in solar-powered applications. This empirical model acts as a pivotal tool for understanding the dynamic relationship between methanol concentration (40%, 50%, 60%) and system performance. The results show that temperature of the evaporator (5–15 ℃), condenser (30 ℃–50 ℃), and absorber (25 ℃–50 ℃) are constant, the coefficient of performance (COP) increases with increase in generator temperature. Furthermore, increasing the evaporator temperature while keeping constant temperatures for the generator (70 ℃–100 ℃), condenser, and absorber improves the COP. The resulting data provides profound insights into optimizing refrigerant concentrations for improved efficiency.

Energy systems face serious difficulties due to economic policy uncertainty, which affects consumption trends and makes the shift to sustainability more difficult. While adjusting for economic growth and carbon emissions, this study examines the dynamic relationship between economic policy uncertainty and energy consumption (including renewable and nonrenewable) in China from 1985Q1 to 2023Q4. The research reveals the frequency-specific and time-varying relationships between these variables by employing sophisticated techniques such as Wavelet Cross-Quantile Correlation (WCQC) and Partial WCQC (PWCQC). Economic policy uncertainty and energy consumption do not significantly correlate in the short term; however, over the long term, economic policy uncertainty positively correlates with renewable energy consumption at medium-to-upper quantiles, indicating that it may play a role in encouraging investments in sustainable energy. On the other hand, EPU has a negative correlation with nonrenewable energy usage at lower quantiles, indicating a slow move away from fossil fuels. These results are confirmed by robustness testing with Spearman-based WCQC techniques. The study ends with policy recommendations to maximize economic policy uncertainty’s long-term impacts on renewable energy, reduce dependency on fossil fuels, and attain environmental and energy sustainability in China.

As autonomous vehicles (AVs) revolutionize the global transportation landscape, their implications for emerging economies like Malaysia remain a subject of significant interest. This study delves into the multifaceted world of AV technology, focusing on Malaysia’s unique transportation challenges and opportunities. Through interviews with key stakeholders and experts, the research uncovers valuable insights into AV technology’s awareness, regulatory landscape, integration hurdles, potential benefits, and inclusivity impact in the Malaysian context. The study finds that while AVs hold the promise of improved road safety, reduced traffic congestion, and enhanced environmental sustainability, addressing challenges related to regulation, infrastructure, and public acceptance is imperative for successful integration. Additionally, AV technology has the potential to significantly enhance inclusivity in transportation, benefiting individuals with disabilities. The study underscores the need for holistic policy and infrastructure development to leverage the benefits of AV technology and pave the way for a sustainable and inclusive transportation future in Malaysia.

This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual sales of such products. By incorporating perceived value and willingness to pay into the TPB framework, the study aims to find what factors that can address the gap particularly in a developing country context to contribute to shaping a pro-environmental socio-cultural community in Indonesia and mitigates country’s significant environmental challenges. In the context of 251 young consumers in Indonesia, this study finds that subjective norms do not significantly influence purchase intentions. However, attitudes and behavioral controls do effectively encourage green behavior, suggesting that societal norms for green behavior may not be fully established. In addition, while willingness to pay a premium and perceived value of green purchases can influence green behavior, consumers are generally reluctant to pay higher prices for environmentally friendly products.