This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.

Nickel Oxide (NiO) nanoparticles (NPs), doped with manganese (Mn) and cobalt (Co) at concentrations up to 8%, were synthesized using the composite hydroxide method (CHM). X-ray diffraction (XRD) analysis confirmed the formation of a cubic NiO structure, with no additional peaks detected, indicating successful doping. The average crystallite size was determined to range from 15 to 17.8 nm, depending on the dopant concentration. Scanning electron microscopy (SEM) images revealed mostly spherical, agglomerated particles, likely due to magnetic interactions. Fourier Transform Infrared Spectroscopy (FTIR) confirmed the incorporation of Mn and Co into the NiO lattice, consistent with the XRD results. The dielectric properties exhibited a high dielectric constant at low frequencies, which can be attributed to ion jump orientation and space charge effects. The imaginary part of the dielectric constant decreased with increasing frequency, as it became harder for electrons to align with the alternating field at higher frequencies. Both the real and imaginary dielectric constants showed behavior consistent with Koop’s theory, increasing at low frequencies and decreasing at higher frequencies. Dielectric loss was primarily attributed to dipole flipping and charge migration. AC conductivity increased with frequency, and exhibited higher conductivity at high frequencies due to small polaron hopping. These co-doped NPs show potential for applications in solid oxide fuel cells.

This paper uses quantitative research methods to explore the differences in the impact of virtual influencers on different consumer groups in the context of technological integration and innovation. The study uses DBSCAN (Density-Based Spatial Clustering of Applications with Noise) clustering technology to segment consumers and combines social media behavior analysis with purchase records to collect data to identify differences in consumer behavior under the influence of virtual influencers. Consumers' emotional resonance and brand awareness information about virtual influencers are extracted through sentiment analysis technology. The study finds that there are significant differences in the influence of virtual influencers on different consumer groups, especially in high-potential purchase groups, where the influence of virtual influencers is strong but short-lived. This paper further explores the deep integration of virtual influencer technology with new generation information technologies such as 5G and artificial intelligence, and emphasizes the importance of such technological integration in enhancing the endogenous and empowering capabilities of virtual influencers. The research results show that technological integration and innovation can not only promote the development of virtual influencers, but also provide new technical support for infrastructure construction, especially in the fields of smart cities and industrial production. This paper provides a new theoretical perspective for the market application of virtual influencers and provides practical support for the application of virtual technology in infrastructure construction.