Maslow’s Hierarchy of Needs is a psychological theory proposed by American psychologist Abraham Maslow in the 1950s. The theory believes that human needs can be divided into physiological need, safety need, belongingness and love need, esteem need and self-actualization need. The five needs gradually increase in line with the hierarchy, and only after the lower level needs are satisfied will the higher level needs be pursued. As for the ideological and political education of college students, Maslow’s Hierarchy of Needs holds significant implications for guiding colleges and universities to carry out the ideological and political education of poor college students.