While the healthcare landscape continues to evolve, rural-based hospitals face unique challenges in providing quality patient care amidst resource constraints and geographical isolation. This study evaluates the impact of big data analytics in rural-based hospitals in relation to service delivery and shaping future policies. Evaluating the impact of big data analytics in rural-based hospitals will assist in discovering the benefits and challenges pertinent to this hospital. The study employs a positivist paradigm to quantitatively analyze collected data from rural-based hospital professionals from the Information Technology (IT) departments. Through a comprehensive evaluation of big data analytics, this study seeks to provide valuable insights into the feasibility, infrastructure, policies, development, benefits and challenges associated with incorporating big data analytics into rural-based hospitals for day-to-day operations. The findings are expected to contribute to the ongoing discourse on healthcare innovation, particularly in rural-based hospitals and inform strategies for optimizing the implementation and use of big data analytics to improve patient care, decision-making, operations and healthcare sustainability in rural-based hospitals.

In developing countries, urban mobility is a significant challenge due to convergence of population growth and the economic attraction of urban centers. This convergence of factors has resulted in an increase in the demand for transport services, affecting existing infrastructure and requiring the development of sustainable mobility solutions. In order to tackle this challenge, it is necessary to create optimal services that promote sustainable urban mobility. The main objective of this research is to develop and validate a comprehensive methodology framework for assessing and selecting the most sustainable and environmentally responsible urban mobility services for decision makers in developing countries. By integrating fuzzy multi-criteria decision-making techniques, the study aims to address the inherent complexity and uncertainty of urban mobility planning and provide a robust tool for optimizing transportation solutions for rapid urbanization. The proposed methodology combines three-dimensional fuzzy methods of type-1, including AHP, TOPSIS and PROMETHEE, using the Borda method to adapt subjectivity, uncertainty, and incomplete judgments. The results show the advantages of using integrated methods in the sustainable selection of urban mobility systems. A sensitivity analysis is also performed to validate the robustness of the model and to provide insights into the reliability and stability of the evaluation model. This study contributes to inform decision-making, improves policies and urban mobility infrastructure, promotes sustainable decisions, and meets the specific needs of developing countries.

Malaria is a mosquito-borne infectious disease that affects humans and poses a severe public health problem. Nigeria has the highest number of global cases. Geospatial technology has been widely used to study the risks and factors associated with malaria hazards. The present study is conducted in Ibadan, Oyo State, Nigeria. The objective of this study is to map out areas that are at high risk of the prevalence of malaria by considering a good number of factors as criteria that determine the spread of malaria within Ibadan using open-source and Landsat remote sensing data and further analysis in GIS-based multi-criteria evaluation (MCE). This study considered factors like climate, environmental, socio-economic, and proximity to health centers as criteria for mapping malaria risk. The MCE used a weighted overlay of the factors to produce an element at-risk map, a malaria hazard map, and a vulnerability map. These maps were overlaid to produce the final malaria risk map, which showed that 72% of Ibadan has a risk of malaria prevalence. Identification and delineation of risk areas in Ibadan would help policymakers and decision-makers mitigate the hazards and improve the health status of the state.

There are several methods in the literature to find the fuzzy optimal solution of fully fuzzy linear programming (FFLP) problems. However, in all these methods, it is assumed that the product of two trapezoidal (triangular) fuzzy numbers will also be a trapezoidal (triangular) fuzzy number. Fan et al. (“Generalized fuzzy linear programming for decision making under uncertainty: Feasibility of fuzzy solutions and solving approach”, Information Sciences, Vol. 241, pp. 12–27, 2013) proposed a method for finding the fuzzy optimal solution of FFLP problems without considering this assumption. In this paper, it is shown that the method proposed by Fan et al. (2013) suffer from errors and to overcome these errors, a new method (named as Mehar method) is proposed for solving FFLP problems by modifying the method proposed by Fan et al. (2013) . To illustrate the proposed method, some numerical problems are solved.

In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

The Agriculture Trading Platform (ATP) represents a significant innovation in the realm of agricultural trade in Malaysia. This web-based platform is designed to address the prevalent inefficiencies and lack of transparency in the current agricultural trading environment. By centralizing real-time data on agricultural production, consumption, and pricing, ATP provides a comprehensive dashboard that facilitates data-driven decision-making for all stakeholders in the agricultural supply chain. The platform employs advanced deep learning algorithms, including Long Short-Term Memory (LSTM) networks and Convolutional Neural Networks (CNN), to forecast market trends and consumption patterns. These predictive capabilities enable producers to optimize their market strategies, negotiate better prices, and access broader markets, thereby enhancing the overall efficiency and transparency of agricultural trading in Malaysia. The ATP’s user-friendly interface and robust analytical tools have the potential to revolutionize the agricultural sector by empowering farmers, reducing reliance on intermediaries, and fostering a more equitable trading environment.