The widespread adoption of digital technologies in tourism has transformed the data privacy landscape, necessitating stronger safeguards. This study examines the evolving research environment of digital privacy in tourism management, focusing on publication trends, collaborative networks, and social contract theory. A mixed-methods approach was employed, combining bibliometric analysis, social contract theory, and qualitative content analysis. Data from 2004 to 2023 were analyzed using network visualization tools to identify key researchers and trends. The study highlights a significant increase in academic attention after 2015, reflecting the industry's growing recognition of digital privacy as crucial. Social contract theory provided a framework emphasizing transparency, consent, and accountability. The study also examined high-impact articles and the role of publishers like Elsevier and Wiley. The findings offer practical insights for policymakers, industry leaders, and researchers, advocating for ongoing collaboration to address privacy challenges in tourism.
This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.
Promoting travelling intention within social media is significant for stakeholders to grasp a new tourism market and cultivate a new model for development of tourism industry. This study aims to understand path of destination image affecting travelling intention, and to investigate the mediation role of perceived value, furthermore, to uncover the role of moderator of situational involvement. This paper conducts a survey on tourists visiting Guilin, collecting 435 questionnaires, and uses the structural equation modeling method to explore how the image of the tourism destination affects tourists’ willingness to travel. The research results indicate that cognitive image, emotional image, and projected image all have a significant positive impact on perceived value, perceived value as a significant mediator to bridge the relationship among the destination image and tourists’ travel intention. Furthermore, situational involvement plays a negative moderating role in the mediating effect of emotional value. This study endeavor will serve to enrich the understanding of perceived value theory, destination image theory, and tourism consumer behavior theory. It will also provide theoretical foundations and policy recommendations for guiding tourism consumer behavior, analyzing destination image perception, and destination marketing.
The increasing use of social media has played a prominent role in shaping opinions and forming attitudes, especially among university students. They use them increasingly to transfer information, exchange data, and disseminate topics among students and all members of society. Therefore, this study aims to examine these networks and their role in public life, especially in shaping public opinion among university students. The study adopted a descriptive survey approach to achieve its objectives. The study was conducted on a sample of undergraduate students from four Jordanian universities, totaling 832 participants selected through purposive sampling and using the equal distribution method according to variables (gender, university, specialization). The study relied on a questionnaire as a method of data collection and filling out the data from the respondents in the questionnaire. The study found that social media plays a significant role in shaping opinions, beliefs, and ideas, and that its role is unparalleled. Also, the study showed that social media had a significant impact on shaping public opinion in Jordan among university students who use social media extensively and exchange opinions, ideas, and information, contributing to shaping a series of opinions among young people and contributing to their adoption of new ideas or changing their old ones through the dialogue facilitated by these networks, as users exchange and adopt ideas, contributing to shaping a public opinion on an issue. These findings underscore the importance of understanding and leveraging social media and online platforms to effectively communicate with and engage students.
Community policing has emerged as a vital instrument for combatting crime and enhancing public safety in South Africa. As a result, it has the capacity to go beyond traditional law enforcement functions as a mediator in disputes, fostering improved relationships between the police and the communities where they work. This paper analyses the implementation of community policing strategies by the South African police with the purpose of resolving conflicts. This study aims to address social crime prevention-related concerns through community policing methods in the Galeshewe police area within the Francis Baard policing regions of the Sol Plaatje Municipality, South Africa. The paper examines the tactics that community police employ to enforce the law, avoid social issues, and manage conflict resolution in the communities. A qualitative method and descriptive design were employed. Comprehensive document analysis, semi-structured interviews, and observations were employed as data collection strategies. An inductive reasoning model was used to analysis data. The findings of the study demonstrated that community policing plays an important role in optimizing problem mapping and it increases public knowledge of the importance of upholding security and order in the different police operations that support the community policing program.
Sports competition is one of the important contents and forms of sports activities and physical education. It plays a full range of valuable functions in promoting the all-round development of college students. Specifically, it can better help college students enjoy fun, enhance their physique, and improve their physical fitness during physical exercise. Personality and tempering the will. Countries around the world attach great importance to youth sports competitions, and use national strategies as the top-level design and sports events as activity carriers to create a series of youth sports competitions such as graded competitions, championships, and campus events, providing more opportunities for young people to watch and participate in sports. Opportunities and platforms for competition. College student sports competitions are an important part of youth sports competitions and shoulder multiple missions such as physical health promotion, competitive talent training, and sports industry development. In recent years, the development of college sports competitions around the world has achieved remarkable results, and the scale and quality of Chinese college sports competitions have also been significantly improved. However, compared with developed countries, overall, there is still a weak awareness of participation, poor competition experience, and competitive competition. Prominent problems such as low levels and high activity withdrawal rates have, to a certain extent, restricted the high-quality development of college student sports competitions. In fact, it is not as easy as imagined for college students to participate in sports competitions regularly for a long time. In addition to requiring college students to possess certain basic conditions such as time, energy, and skills, it also requires support and promotion from all walks of life, especially It is inseparable from the material, spiritual and technical support provided by family, friends, coaches and other important groups. Just as the social ecological model believes that individual physical activity behavior is closely related to social support at the interpersonal level, especially social support from important groups such as family and friends has a positive impact on individual physical activity behavior. At the same time, although social support is very important, not all social support received can promote college students to form good sports competition behaviors. Self-determination theory emphasizes that only effective social support can regulate and optimize individual sports motivation by meeting the individual’s basic psychological needs, and ultimately promote the formation of positive, long-term sports behavior. However, most of the current sports academic circles continue the research context of traditional college student sports management, focusing on the contemporary value, practical issues, system construction, etc. of college student sports competitions. They are more subjective qualitative theoretical research and relatively lack the influence of social support. Empirical research on the sports competition behavior of college students, so that the internal mechanism of social support affecting the sports competition behavior of college students is not clear enough and understood. Therefore, from the perspective of social ecology, this study explores the internal mechanism of social support affecting college students’ sports competition behavior, in order to provide certain theoretical reference for improving the level of college students’ sports competition behavior.
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