This study investigates the dynamic landscape of agritourism in Thailand, emphasizing innovations, challenges, and policy implications in the post-COVID-19 era. Employing a qualitative approach, including a comprehensive literature review and semi-structured interviews with stakeholders, the research identifies key agritourism models, such as immersive learning experiences, technology-driven agritourism, and unconventional practices like salt and coconut plantations. Findings reveal that agritourism has adapted to shifting market demands through diversification, technological integration, and a heightened focus on sustainability. Notably, technology adoption in precision farming and hydroponics enhances resource efficiency and visitor engagement, while initiatives like rice paddy field tourism and highland agritourism showcase the cultural and ecological richness of rural landscapes. The study underscores the critical role of policy frameworks, infrastructure development, and community empowerment in fostering sustainable agritourism practices. Key policy recommendations include targeted subsidies, capacity-building programs, and harmonized regulatory frameworks to address challenges such as financial constraints, regulatory ambiguities, and inadequate infrastructure. This research contributes to the broader discourse on sustainable tourism and rural development, aligning agritourism with the United Nations Sustainable Development Goals (SDGs). By synthesizing insights on innovation, resilience, and sustainability, this study offers a comprehensive roadmap for policymakers, practitioners, and academics to leverage agritourism as a vehicle for rural revitalization and global sustainability. Future research directions are proposed to explore the long-term impacts of technological integration, community empowerment, and resilience strategies in agritourism.

This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual sales of such products. By incorporating perceived value and willingness to pay into the TPB framework, the study aims to find what factors that can address the gap particularly in a developing country context to contribute to shaping a pro-environmental socio-cultural community in Indonesia and mitigates country’s significant environmental challenges. In the context of 251 young consumers in Indonesia, this study finds that subjective norms do not significantly influence purchase intentions. However, attitudes and behavioral controls do effectively encourage green behavior, suggesting that societal norms for green behavior may not be fully established. In addition, while willingness to pay a premium and perceived value of green purchases can influence green behavior, consumers are generally reluctant to pay higher prices for environmentally friendly products.

This study provides empirical data on the impact of generative AI in education, with special emphasis on sustainable development goals (SDGs). By conducting a thorough analysis of the relationship between generative AI technologies and educational outcomes, this research fills a critical gap in the literature. The insights offered are valuable for policymakers seeking to leverage new educational technologies to support sustainable development. Using Smart-PLS4, five hypotheses derived from the research questions were tested based on data collected from an E-Questionnaire distributed to academic faculty members and education managers. Of the 311 valid responses, the measurement model assessment confirmed the validity and reliability of the data, while the structural model assessment validated the hypotheses. The study’s findings reveal that New Approaches to Learning Outcome Assessment (NALOA) significantly contribute to achieving SDGs, with a path coefficient of 0.477 (p < 0.001). Similarly, the Use of Generative AI Technologies (UGAIT) has a notable positive impact on SDGs, with a value of 0.221 (p < 0.001). A Paradigm Shift in Education and Educational Process Organization (PSEPQ) also demonstrates a significant, though smaller, effect on SDGs with a coefficient of 0.142 (p = 0.008). However, the Opportunities and Risks of Generative AI in Education (ORGIE) study did not find statistically significant evidence of an impact on SDGs (p = 0.390). These findings highlight the potential opportunities and challenges of using generative AI technologies in education and underscore their key role in advancing sustainable development goals. The study also offers a strategic roadmap for educational institutions, particularly in Oman to harness AI technology in support of sustainable development objectives.

This paper aims to contribute with a literature review on the use of AI for cleaner production throughout industries in the consideration of AI’s advantage within the environment, economy, and society. The survey report based on the analysis of research papers from the recent literature from leading database sources such as Scopus, the Web of Science, IEEE Xplore, Science Direct, Springer Link, and Google Scholar identifies the strategic strengths of AI in optimizing the resources, minimizing the carbon footprint and eradicating wastage with the help of machined learning, neural networks and predictive analytics. AI integration presents vast aspects of environmental gains, including such enhancements as a marked reduction concerning the energy and materials consumed along with enhanced ways of handling the resulting waste. On the economic aspect, AI enhances the processes that lead to better efficiency and lower costs in the market on the other hand, on the social aspect, the application of any AI influences how people are utilized as workers/clients in the community. The following are some of the limitations towards AI adoption as proposed by the review of related literature; The best things that come with AI are yet accompanied by some disadvantages; there are implementation costs, data privacy, as well as system integration that may be a major disadvantage. The review envisages that with the continuation of the AI development in the following years, the optic is going to be the accentuation on the enhancement of the process of feeding the data in real-time mode, IoT connections, and the implementation of the proper ethical approaches toward the AI launching for all segments of the society. The conclusions provide precise suggestions to the people working in the industry to adopt the AI advancements appropriately and at the same time, encourage the lawmakers to create favorable legal environments to enable the ethical uses of AI. This review therefore calls for more targeted partnerships between the academia, industry, and government to harness the full potential of AI for sustainable industrial practices worldwide.

Edible cutlery is a safe alternative that, if adopted, can act as a panacea to plastic pollution. Consumers who believe in a lifestyle of health and sustainability (LOHAS) can motivate others by taking the lead in this direction. This study has explored the psychological variables associated with LOHAS consumers in conjunction with the product attributes of edible cutlery to check whether these variables can influence lifestyle of health and sustainability (LOHAS) consumers to adopt edible cutlery. An empirical study on 210 LOHAS consumers using Partial Least Squares Structure Equation Modelling (PLS-SEM) and Importance Performance Matrix Analyses (IPMA) showed that social consciousness and subjective norms motivate them to adopt edible cutlery in restaurants. This finding has an implication for hospitality businesses using edible cutlery that can target LOHAS consumers with strategies that affect their social consciousness and subjective norm belief for better adoption intentions.

The construction industry is a significant contributor towards global environmental degradation and resource depletion, with developing economies facing unique challenges in adopting sustainable construction practices. This systematic review aims to investigate the gap in sustainable construction implementation among global counterparts. The study utilizes the P5 (People, Planet, Prosperity, Process, Products) Standard as a framework for evaluating sustainable construction project management based on environmental, social, and economic targets. A Systematic Literature Review from a pool of 994 Sustainable Construction Project Management (SCPM) papers is conducted utilizing the PRISMA methodology. Through rigorous Identification, Screening, and Eligibility Verification, an analysis is synthesized from 44 relevant literature discussing SCPM Implementations worldwide. The results highlight significant challenges in three main categories: environmental, social, and economic impacts. Social impacts are found as the most extensively researched, while environmental and economic impacts are less studied. Further analysis reveals that social impacts are a major concern in sustainable construction, with numerous studies addressing labor practices and societal well-being. However, there is a notable gap in research on human rights within the construction industry. Environmental impacts, such as resource utilization, energy consumption, and pollution, are less frequently addressed, indicating a need for more focused studies in these areas. Economic impacts, including local economic impact and business agility, are further substantially underrepresented in the literature, suggesting that economic viability is a critical yet underexplored aspect of sustainable construction. The findings underscore the need for further research in these areas to address the implementation challenges of sustainable project management effectively. This research contributes towards the overall research of global sustainable construction through the utilization of the P5 Standards as a new lens of determining sustainability performance for construction projects worldwide.