Africa has an extensive and varied cultural history that includes works of art, music, literature, customs, and historical locations. These cultural resources are essential for creating identities, promoting social cohesiveness, and advancing economic development. However, for these institutions to have the greatest impact on the world and contribute to sustainable development, they must be managed and engaged effectively. Exploring the management of cultural institutions in Africa and their potential for global impact and sustainable development is the goal of this research study. The study relies on the extensive review of available literature, case studies, and in-depth interviews with key informants, and data obtained, subjected to content and thematic analyses. It aims to uncover flexible management techniques that can improve the global reach and sustainable development of African cultural institutions by examining successful models and cutting-edge approaches. The results of this study will help those responsible for administering Africa’s cultural institutions to formulate practical guidelines and policy recommendations. Africa can further establish its cultural identity, advance cultural diplomacy, and utilize its cultural capital to propel social and economic advancement by utilizing the potential of these institutions for global impact and sustainable development.

The economy of Pakistan has faced many challenges due to COVID-19, leading to numerous systemic failures and leaving it struggling to recover. This research aims to shed light on the specific challenges faced by Pakistani textile companies during the pandemic. Comprehensive data was collected from one hundred fifty-three textile managers in Pakistan. Upon examining the impact of COVID-19 on businesses, it has been found that the most pressing issues revolved around working capital and strategies for generating new sales. Interestingly, many of these businesses were well-prepared in the digital realm, readily embracing digital knowledge and seizing opportunities by pivoting to the production of personal protective equipment (PPE) and N95 masks. This study aims to evaluate the early consequences of COVID-19 on Pakistan’s textile industry. Considering the scarcity of research on these challenges and opportunities, our work contributes to a better understanding of the hurdles the textile sector faces. Furthermore, it sets the groundwork for future research in this domain. It provides valuable insights for textile businesses, enabling them to align their strategies with the ever-evolving digital marketing landscape.