Resilience and transformation: The impact of COVID-19 on Pakistan’s textile industry

Sayyed Sadaqat Hussain Shah; Maham Tariq; Muhammad Asif Khan; Hossam Haddad; Nidal Mahmoud Al-Ramahi

doi:10.24294/jipd.v8i5.3332

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Resilience and transformation: The impact of COVID-19 on Pakistan’s textile industry

Sayyed Sadaqat Hussain Shah

Maham Tariq

Muhammad Asif Khan

Hossam Haddad

Nidal Mahmoud Al-Ramahi

Journal of Infrastructure Policy and Development 2024, 8(5), 3332; https://doi.org/10.24294/jipd.v8i5.3332

Submitted：17 Nov 2023

Accepted：08 Dec 2023

Published：25 Apr 2024

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Abstract

The economy of Pakistan has faced many challenges due to COVID-19, leading to numerous systemic failures and leaving it struggling to recover. This research aims to shed light on the specific challenges faced by Pakistani textile companies during the pandemic. Comprehensive data was collected from one hundred fifty-three textile managers in Pakistan. Upon examining the impact of COVID-19 on businesses, it has been found that the most pressing issues revolved around working capital and strategies for generating new sales. Interestingly, many of these businesses were well-prepared in the digital realm, readily embracing digital knowledge and seizing opportunities by pivoting to the production of personal protective equipment (PPE) and N95 masks. This study aims to evaluate the early consequences of COVID-19 on Pakistan’s textile industry. Considering the scarcity of research on these challenges and opportunities, our work contributes to a better understanding of the hurdles the textile sector faces. Furthermore, it sets the groundwork for future research in this domain. It provides valuable insights for textile businesses, enabling them to align their strategies with the ever-evolving digital marketing landscape.

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References

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