Poverty, as a phenomenon, remains an obstacle to global sustainable development. Although a universal malaise, it is more prevalent in underdeveloped countries, including Nigeria. However, because of its devastating impacts on the Nigerian economy, such as increasing death rates, high crime rates, insecurity difficulties, threats to national cohesion, and so on, successive administrations have implemented poverty alleviation programs to mitigate the consequences of this disease. Worryingly, despite a multiplicity of projects and massive human and natural resources invested to match global standards, Nigeria remains impoverished. The curiosity at how these programs fail, either because of implementation hiccups or because elites’ wealth and power influence these programs spurred the paper to assess poverty alleviation policies and elitist approaches in Nigeria. The study employed the desk study approach, as it examined secondary sources such as books, journals, articles, and magazines. Its theoretical underpinning was the elite theory. The paper discovered that several factors such as corruption, the elitist nature of the policies which in disguise reflect public interests, lack of continuity, lack of coordination and monitoring system, misappropriation of public resources, and others, led to the poor performances of government in alleviating poverty in Nigeria. The paper concludes that, while the rate of poverty index in Nigeria rises year after year, poverty alleviation efforts in Nigeria have had little or no influence on the Nigerian economy, since most of these projects are purely reflective of the elites’ interests rather than the masses. Therefore, the paper recommends that for there to be a reduction in poverty incidence in Nigeria, a holistic developmental approach should be adopted, the policies formulated and implemented should sync with the needs of the citizens, and quality and viable programs should be sustained and financed irrespective of change in government; public accountability should be instilled; proper coordination and monitoring system should be domesticated, etc.

A method for studying the resilience of energy and socio-ecological systems is considered; it integrates approaches developed at the International Institute of Applied Systems Analysis and the Melentyev Institute of Energy Systems (MESI) of the Siberian Branch of the Russian Academy of Sciences. The article discusses in detail the methods of using intelligent information technologies, in particular semantic technologies and knowledge engineering (cognitive probabilistic modeling), which the authors propose to use in assessing the risks of natural and man-made threats to the resilience of the energy sector and social and ecological systems. More attention is paid to the study and adaptation of the integral indicator of quality of life, which makes it possible to combine these interdisciplinary studies.

Political representation is responsible for choices regarding the supply and the management of transport infrastructure, but its decisions are sometimes in conflict with the will and the general interest expressed by citizens. This situation has progressively prompted the use of specific corrective measures in order to obtain socially sustainable decisions, such as the deliberative procedures for the appraisal of public goods. The standard Stated Choice Modelling Technique (SCMT) can be used to estimate the community appreciation for public goods such as transport infrastructure; but the application of the SCMT in its standard form would be inadequate to provide an estimation that expresses the general interest of the affected community. Hence the need to adapt the standard SCMT on the basis of the operational conditions imposed by deliberative appraisal procedures. Therefore, the general aim of the paper is to outline the basic conditions on which a modified SCMT with deliberative procedure can be set up. Firstly, the elements of the standard SCMT on which to make the necessary adjustments are identified; subsequently, modifications and additions to make to the standard technique are indicated; finally, the contents of an extensive program of experimentation are outlined.

Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.