Employees’ loyalty is essential for improving the organization’s performance, thus aiding sustainable economic growth. The study examines the relationship between employee loyalty, organizational performance, and economic sustainability in Malaysian organizations. The results indicate a robust positive correlation between organizational performance and employee loyalty, suggesting loyalty drives productivity, profitability, and operational efficiency. Additionally, the study highlights organizational performance as a mediator that connects loyalty to aggregate-level economic consequences, such as resilience and adaptability under volatile market conditions. The research emphasizes the role of leadership, company culture, and work environments that support cultivating loyalty. It also highlights how loyal employees can be a cornerstone of innovation and corporate social responsibility, which aligns with Malaysia’s sustainable development agenda. By addressing this, organizations are encouraged to adopt measures that can foster loyalty and ensure long-term economic sustainability, including employee engagement initiatives, talent management, and recognition systems. Research to come should investigate longitudinal dynamics, cross-cultural comparisons, and sector-specific factors to cement a better base of understanding about the impact of employee loyalty on organizational and economic outcomes.

Introduction: New energy vehicles (NEVs) refer to automobiles powered by alternative energy sources to reduce reliance on fossil fuels and mitigate environmental impacts. They represent a sustainable transportation solution, aligning with global efforts to promote energy efficiency in the automotive sector. Aim: The purpose of this research is to investigate the influence of social demand on the business model of NEVs. Through a comprehensive analysis of consumer preferences and market dynamics, the research aims to identify strategies for driving the sustainable growth of the NEV industry in respond to societal demands. Research methodology: We conduct a questionnaire survey on 2415 individuals and evaluated that questionnaire data by multifactor analysis of variance to examine individual consumer characteristics. We employed NOVA to evaluate the differences in market penetration factors. Additionally, a regression analysis model is utilized to examine accessibility element’s effects on the consumer’s intensions to buy, addressing categorical and ordered data requirements effectively. Research findings: This research demonstrates that middle-aged and adolescent demographics show the highest willingness to purchase NEV’s, particularly emphasizing technological advancements. Consumer preferences vary based on focus like NEV type, model and brand, necessitating tailored marketing strategies. Conclusion: Improving perception levels and addressing charging convenience and innovative features are vital for enhancing market penetration and sustainable business growth in the NEV industry.

The global agreement on environmentally friendly policies puts pressure on businesses to implement good practices to increase legitimacy in a competitive environment. This research aims to examine business dynamic capabilities and value creation processes through the concept of green dynamic marketing capabilities. This concept addresses the ability of businesses to absorb, manage information and accumulate new knowledge that fuels innovative endeavors. The dynamic capability view and customer value theory are integrated to theoretically explain the value creation process of market-orientated innovative products. A total of 58 global companies in Clean200 were sampled. A quantitative approach was conducted to measure the effect of organizational learning (environment management team, environment management training, environment supply chain management) on green innovation (environmental innovation score, eco design product). The results showed that the contribution of Model-1 (0.473 or 47.3%) explained the effect of organizational learning on environmental innovation score, respectively on the variables of environment management team (2.859/0.005), environment management training (−2.971/0.003), and environment supply chain management (7.786/0.000). The contribution of Model-2 (0.448/44.8%) explains the effect of organizational learning on eco-design product, respectively on the variables of environment management team (4.280/0.000), environment management training (−6.401/0.000), and environment supply chain management (7.910/0.000). Model-3 tested the structural association variables in organizational learning and green innovation. A significant influence can be seen with a probability value smaller than 0.05. This research shows that the concept of green dynamic marketing capabilities can be used to explain the ability of businesses in response to the pressure of green global norms through the development of organizational learning towards creation of green innovation product that has impact on market performance. The implication of this research is the creation of new mindset in which green global norms challenge becomes an opportunity for businesses to improve competitiveness.