Since entering the new era, in the face of the changing international situation, China is faced with both development opportunities and challenges. How to cultivate English talents to meet the needs of national development and national rejuvenation in the new era has become an urgent problem to be solved in English education in China. The application of applied linguistics to English teaching in colleges and universities plays a positive role in promoting the innovation of English teaching concept and teaching mode in colleges and universities and the improvement of teaching efficiency and quality. This requires college English teachers to master the relevant concepts and connotations of applied linguistics, and clarify the content scope of applied linguistics and the value of practical application. This paper will focus on the analysis of the current situation of English teaching in colleges and universities, and on the basis of the concept and scope of applied linguistics, put forward some practical application strategies, hoping to provide a reference for the innovation of teaching mode and teaching methods of English curriculum in colleges and universities.

Curriculum ideological and political education is the concretization of cultivating morality and cultivating people. Integrating curriculum ideological and political education into college English teaching is an inevitable trend, and it is of great significance in helping college students establish correct ideological concepts and improve their personality. However, due to the current lack of awareness among college students about the integration of ideological and political education into college English teaching, it is necessary for teachers to fully explore the ideological and political elements in college English, continuously optimize English teaching models, and promote the comprehensive development of college students. Based on this, this article conducts research and analysis on college students' awareness of integrating ideological and political education into college English teaching, in order to provide valuable reference opinions for educators and cultivate more and more outstanding talents for society.

In the process of constructing and building the industry English curriculum system in the new era, higher education institutions should clarify the corresponding curriculum teaching focus and direction, analyze, optimize, and improve the defects and deficiencies in the English curriculum teaching system. They should also combine refined and beneficial teaching ideas and strategies, innovate existing teaching methods, and integrate more ideological and political elements into curriculum teaching, to achieve more efficient teaching guidance for students. This article briefly analyzes and explores the strategies for constructing the English course system for waterway transportation and maritime management majors at present.

With the continuous development of globalization, communication among countries around the world is increasingly frequent, and multicultural integration has become the mainstream of the development of the current era. Language, as the carrier of multicultural integration, is an important tool to promote international communication and integration, especially English, as an international language with the largest number of users and the widest range, has extensive practicability and communication. With the continuous deepening of China's reform and opening up, communication with foreign countries has become increasingly close. English has become a basic language skill that college students must master proficiently. The transformation of English education is an inevitable trend that conforms to the development of the times. However, in the current process of English teaching in universities, there are outdated educational ideas and methods, and English teaching and cross-cultural awareness cultivation have not been effectively combined, Causing a lack of interest in English among college students, the inability to truly apply learning outcomes to practical situations, and the loss of its true significance in English teaching. This article analyzes the important impact of the current multicultural integration environment on college English teaching, as well as the problems existing in contemporary college English teaching practice, and proposes targeted transformation paths for college English education in the context of multicultural integration.

The theoretical framework of Production Oriented Approach (POA) proposed by Professor Wen Qiufang has undergone a series of development and improvement, forming a "drive facilitate evaluate" teaching framework system that is guided by output tasks, supported by facilitation activities, led by teachers, and jointly constructed by teachers and students. The "facilitation" link is the core of helping learners achieve goals and achieve output tasks. Based on the ideas and requirements of this theory, the author has designed a series of "facilitation" activities to be applied in advanced English reading classrooms. This article intends to review and reflect on these teaching practice activities, in order to gain a deeper understanding of POA theory.

The PBL teaching method emphasizes using specific problems as a guide in practical application, guiding students to achieve better teaching implementation results in practice. The integration of cross-border e-commerce and English teaching is a practical English course content in the teaching of English majors. In the current stage of English course teaching, it is an important method that is innovative and targeted to improve students' English course learning effectiveness. In the specific application process, the application of PBL teaching method requires teachers to provide important support for improving the teaching effectiveness of cross-border e-commerce English courses under the PBL model by building educational and teaching training bases, actively providing sufficient practical education guidance platforms, and emphasizing the innovation and richness of teaching evaluation links.