In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

Nowadays, the scale of graduate education in our country has been growing, but the quality of graduate education has not been improved. Therefore, how to effectively improve the quality of postgraduate education has become the most concerned issue in the academic circle and universities, which directly highlights that the internal guarantee mechanism of postgraduate students to improve the quality of postgraduate education has become the focus of academic research, in which tutors are the main influencing factors of postgraduate education quality. The tutor plays a positive and dominant role in stimulating, demonstrating, modeling, guiding and infecting the postgraduate's behavior. This paper analyzes the existing problems in exerting the role of postgraduate tutors, and from the problems, puts forward the countermeasures and suggestions to exert and mobilize the initiative of tutors.

The food and beverage sector played a big part in contributing to the economic growth in Malaysia hence there was a major increase in the numbers of restaurants opening up for businesses. This study therefore examines factors with the aims of ensuring a sustainable development in full-service restaurants in West Malaysia. The results of this study have made a substantial contribution to restaurant owner’s’ comprehension of the fundamental components that underlie customer satisfaction and loyalty. By examining the moderating effect of the customer’s gender in full-service restaurants in West Malaysia, the objective of this study was to ascertain the relationships between the three variables (quality of the food served at the restaurant, service quality, and environment), as well as the degree to which each attribute was able to relate to diner satisfaction. The underpinning theory for this study was the Theory of Planned Behavior (TPB). Quantitative methods according to descriptive research and convenience sample strategy were utilized in this cross-sectional study. Questionnaires were distributed to 264 respondents through various online platforms such as WhatsApp, Telegram, Facebook, and email. Data collection was evaluated using the Statistical Program for Social Sciences (SPSS) version 27. In order to examine the connection between the three factors and diner’s satisfaction, various tests such as the multiple regression analysis, One-way ANOVA and Beta Coefficient test were carried out. The findings gave current restaurant owners and potential restaurant owners an overview of the different attributes influencing diner’s satisfaction at full-service restaurants in West Malaysia and also the extent of the moderating effect of diner’s gender had on each attribute. The outcome of this paper is expected to provide a sustainable growth in this industry.

The paper considers an important problem of the successful development of social qualities in an individual using machine learning methods. Social qualities play an important role in forming personal and professional lives, and their development is becoming relevant in modern society. The paper presents an overview of modern research in social psychology and machine learning; besides, it describes the data analysis method to identify factors influencing success in the development of social qualities. By analyzing large amounts of data collected from various sources, the authors of the paper use machine learning algorithms, such as Kohonen maps, decision tree and neural networks, to identify relationships between different variables, including education, environment, personal characteristics, and the development of social skills. Experiments were conducted to analyze the considered datasets, which included the introduction of methods to find dependencies between the input and output parameters. Machine learning introduction to find factors influencing the development of individual social qualities has varying dependence accuracy. The study results could be useful for both practical purposes and further scientific research in social psychology and machine learning. The paper represents an important contribution to understanding the factors that contribute to the successful development of individual social skills and could be useful in the development of programs and interventions in this area. The main objective of the research was to study the functionalities of the machine learning algorithms and various models to predict the students’s success in learning.