The global economic recession has caused pessimism in terms of prospects of sales recovering in the future. The present study is an attempt to investigate the cost stickiness behavior by focusing on specific characteristics of companies. The research was done through documentary analysis and access to quantitative data, with the use of statistical methods for analysis as panel data. The statistical population of the actual study included all companies listed on the India stock exchange from 2017 to 2021. They were selected after screening 128 listed companies. The regression method was used to examine the relationship between variables and to present a forecast model. The results of testing the first hypothesis showed that companies’ costs are sticky and according to the results of this hypothesis, an increase in costs when the level of activity increases is greater than the level of reduction in costs when the volumes of the activities are decreased. The results of the second hypothesis showed a remarkable relationship between the cost stickiness and specific characteristics of companies (size, number of employees, long-term assets, financial leverage, and accuracy of profits forecast). Based on the third hypothesis, there is a notable difference between cost stickiness at different levels of specific characteristics of companies. Therefore, the results show that environmental uncertainty such as COVID-19, increases cost stickiness.

Entrepreneurial self-efficacy has a predictive effect on entrepreneurial performance. The lithium-ion battery industry is the cornerstone of the emergency of the four emerging industries of “new energy”, “new materials”, “new technology” and “high-end manufacturing”. In the past, scholars have not considered the characteristics of entrepreneurs in their research on improving Chinese lithium-ion battery new venture growth. The personal characteristics of entrepreneurs have not received widespread attention from scholars. This article will start with the characteristics of entrepreneurs themselves and explore the path that entrepreneurs’ characteristics affect Chinese lithium battery new venture growth. This article builds a structural equation model to empirically analyze the relationship among variables. The data analysis results show that entrepreneurial self-efficacy significantly promotes the growth of new startups and entrepreneurial resilience plays a mediating role between the two. It cannot be concluded that entrepreneurial passion plays a positive moderation role between entrepreneurial self-efficacy and entrepreneurial resilience. Entrepreneurial passion also does not play a positive moderation effect between entrepreneurial self-efficacy and new venture growth. However, entrepreneurial passion plays a positive moderating role in the influence of entrepreneurial resilience on new venture growth. The findings of the study are beneficial for practitioners of Chinese lithium battery enterprises and will allow their strategies to promote sustainable new venture growth.