This article analyzes library promotion in developing the Universitas Sumatera Utara (USU) towards a World Class University (WCU). Indonesia is experiencing educational obstacles in achieving the WCU title. Several factors influence the difficulty of achieving the WCU predicate, but the most dominant is the library’s role in accommodating student literacy skills. As one of the higher education institutions, USU understands the vital role of the library in increasing the intensity of literacy to achieve the WCU predicate. The urgency of this research is to review the promotion of the USU library in achieving the WCU predicate through the library as an instrument. This article uses qualitative research with a case study approach. The data collection techniques used in this article are in-depth interviews, observation, and documentation. Primary data sources in this article are research informants, while secondary data used are books, articles, and reportage. The data collected by the author will then be analyzed using content analysis techniques. The results show that the library has various vital roles in literacy reform so that USU can achieve the WCU title. In this case, the library pursues promotional strategies including 1) Product, 2) Price, 3) Promotion, and 4) Distribution. The whole promotion model contributes to improving campus literacy in achieving WCU goals.

This study explores how Jordanian telecom companies can balance Internet of Things (IoT) driven automation with maintaining genuine consumer-brand connections. It seeks strategies that blend IoT automation with personalized engagement to foster lasting consumer loyalty. Employing qualitative research via semi-structured interviews with IT and customer service managers from Jordanian telecom companies. IoT-driven automation in Jordan’s telecom sector revolutionizes consumer-brand relationships by enabling data-driven personalization. It emphasizes the importance of IoT proficiency, transformed marketing strategies, and the need to balance personalization with consumer privacy. Interviews stress the significance of maintaining authentic human connections amidst automation. Strategies for Jordanian telecom firms include integrating IoT data into CRM systems, employing omnichannel marketing, balancing automation with human interaction, adopting a consumer-centric approach, mitigating security risks, and leveraging IoT insights for adaptive services. These approaches prioritize consumer trust, personalized engagement, and agile service adaptation to meet dynamic consumer preferences. This research provides actionable strategies for telecom firms on effective IoT integration, emphasizing the need to maintain genuine consumer relationships alongside technological advancements. It highlights IoT’s transformative potential while ensuring lasting consumer loyalty and business success. Future research avenues could explore longitudinal studies and the interplay between AI and IoT in telecom services.

This study aims to analyze, investigate the implications, and identify differences in the progress of the effect of institutional changes and organizational transformation in Indonesian higher education. The structuration analysis shows that examining the conditions that have resulted in the replication and modification of social systems is the focus of the structuration analysis. The image of structuration theory conveys both a sense of regularity and continuity, as well as respect for the labor that must be done daily and the mundane but essential tasks that must be completed. The finding of this study is that with the mandate that universities have been given to implement the three primary pillars that support Indonesia’s higher education system, the difficulty level of the problem facing Indonesia’s higher education system has increased. We suggest a future research agenda and highlight the changes and transformations in power, interests, and alliances that affect the evolution of higher education institutions.

Purpose: This research examines the intricate interplay between Business Intelligence (BI), Big Data Analytics (BDA), and Artificial Intelligence (AI) within the realm of Supply Chain Management (SCM). While the integration of these technologies has promised improved operational efficiency and decision-making capabilities, concerns about complexities and potential overreliance on technology persist. The study aims to provide insights into achieving a balance between data-driven insights and qualitative factors in SCM for sustained competitiveness. Design/methodology/approach: The research executed interviews with ten Arab Gulf-based consulting firms. These companies’ ability to successfully complete BI projects is well recognised. Findings: Through examining the interplay of human judgement and data-driven strategies, addressing integration challenges, and understanding the risks of excessive data reliance, the research enhances comprehension of the modern SCM landscape. It underscores BI’s foundational role, the necessity of balanced human input, and the significance of customer-centric strategies for lasting competitive advantage and relationships. Practical implications: The research provided information for organizations seeking to effectively navigate the complexities of integrating data-driven technologies in SCM. The research is a foundation for future studies to delve deeper into quantitative measurement methodologies and effective data security strategies in the SCM context. Originality: The research highlights the value of integrating BI, BDA, and AI in SCM for improved efficiency, cost reduction, and customer satisfaction, emphasising the need for a balanced approach that combines data-driven insights, human judgement, and customer-centric strategies to maintain competitiveness.

At present, states and entire regions that possess significant reserves of sought-after minerals have great potential to maintain and even improve their socio-economic position in the foreseeable future. Since the beginning of 2000, the increase in mining volumes of minerals has been more than 50%; however, more than half of all extracted raw materials fall to only five leading countries: China, the USA, the Russian Federation, Australia, and India. This article presents the results of the analysis of the global structure of mineral production by type and geographic region. The article provides an in-depth analysis of the world’s leading mining companies, identifying the key players in the industry. A comprehensive overview of each company’s performance, including key financial indicators and production statistics, is presented. The main environmental risks as a result of the continued increase in the global scale of mining have been identified. The prospects for the development of the mining sector are shown. The results of the study can be used by the scientific community as an information source.

This research aimed to 1) evaluate the demographic characteristics, economic, social, and environmental conditions, and characteristics of the senior people in Ranong province, 2) discover the most relevant work characteristic factors for the older persons, and 3) propose appropriate work characteristics model for older people to improve quality of life. This mixed-methods research, for the quantitative part, utilizes the techniques of MRA & CFA with a sample size of 378 individuals, and for the qualitative part, utilizes a documentary study, in-depth interviews with 19 key informants, and a focus group of 17 individuals. The quantitative data were analyzed using a statistical package for the social sciences (SPSS), and content and categorization analysis with a triangulation verification were used for qualitative data. The results showed that: 1) Ranong province is blessed with rich resources, having minerals that can generate income for the province, life-long learning is given priority in senior school to enhance knowledge and necessary life skills, 2) from the regression analysis, the six predicted work characteristic factors; physical, emotional, autonomous, resistant, low-technology and safety were found relevant with statistically significant at 0.05, and the CFA consistency indices also withstood with the six dimensions above, 3) the appropriate work characteristics is articulated in the form of PEARLS model where physical, emotional, autonomous, resistant, low-technology and safety dimensions are the key.