Since 2019, major travel destinations worldwide have issued travel-related restrictions against COVID-19. There is much research on tourism, but few studies have been conducted to explain the relevance of revisiting intention from the perspective of the epidemic or the dramaturgical theory. The purpose of the research is to explore the impact of customer experience on revisit intention during the period of COVID-19 slowdown by using dramaturgical theory. This study used a survey methodology, and the questionnaire was distributed on an online questionnaire platform. The URL of the questionnaire was published on social media (such as Facebook and LINE) to collect data from 389 samples of people who have foreign travel experience. The data was analyzed by employing partial least square structural equation model (PLS-SEM) methodology with the help of the statistical software “SmartPLS”. The research findings are as follows: 1) setting, audience, and performance are the three important elements of dramaturgical theory that impact the experience quality; 2) customer experience of tourists has a significant impact on the experience quality; 3) experience quality has a significant positive impact on the experience value and relationship quality; 4) experience value and relationship quality are important predictors of revisit intention. This study provides academic implications regarding the use of dramaturgical theory in relation to customer experience and relationship constructs in the context of tourism. Furthermore, it also provides some practical implications to tourism practitioners and managers, which would assist tourism industries in developing successful marketing strategies for the possible recovery of COVID-19.

In the context of establishing businesses in a new region, neglecting environmental orientation may lead to the omission of crucial motives for entrepreneurs’ migration and the subsequent course of their businesses. This present study aims to investigate the effect of green space quality (GSQ), green campaign (GC), and green attitude (GA) on green entrepreneurship pioneering intention (GEPI). Further, national pride (NP) was added as a moderator. This study utilized a cross-sectional approach using a survey method targeting small and medium-sized enterprise (SME) owners who will be relocated to the new capital city. Partial least square structural equation modeling was employed in the data analysis. The results revealed that GSQ, GC, and GA positively influence GEPI. Also, NP moderates the positive influences of GC and GA on GEPI. Entrepreneurs were motivated to pioneer green entrepreneurship in the new region due to environmental factors. Furthermore, their nationalism reinforces the connection between environmental motivations and the aspirations to undertake such pioneering endeavors. The findings present valuable insights for governments to formulate policies that encourage entrepreneurs to migrate internally and establish new economic nodes. Further, the results demonstrate how nationalism encourages green business pioneering endeavors in an untapped market.

In a rapidly evolving digital economy, cyberpreneurship has emerged as a pivotal force driving innovation and economic growth. The study applies the Theory of Planned Behaviour in predicting entrepreneurial intention in the context of Malaysia, where the government has actively championed digital entrepreneurship. Drawing from a sample of 473 final-year university students in the Klang Valley region of Malaysia, the study investigates the impact of Individual Entrepreneurial Orientation (IEO) dimensions, namely innovativeness, risk-taking, and proactiveness, on the intention to engage in cyberpreneurship within the context of Digital Free Trade Zones (DFTZ). The study further examines the moderation effect of psychological characteristics incorporating visionary thinking, self-efficacy, opportunism, and creativity to provide a comprehensive understanding of the factors influencing cyberpreneurial intentions. With the moderating variable, the paper presents a comprehensive model to investigate the IEO and psychological characteristics contributing to cyberpreneurship intentions and its impact on engagement in DFTZ. An empirical examination of data and hypotheses found that risk-taking (RISK) and proactiveness (PRO) are significantly related to cyberpreneurial intention. Psychological characteristics significantly proved its moderating role in its interaction with innovatiness (INNO), risk-taking (RISK), and proactivness (PRO) in influencing cyberpreneurial intentions (CYBER_PI). Innovativeness (INNO) without the influence of the moderating variable is not significantly related to cyberpreneurial intentions. Engagement with the Digital Free Trade Zone (DFTZ) through the mediating role of cyberpreneurial intentions (CYBER_PI), the innovativeness (INNO) did not succeed. On the other hand, risk-taking (RISK) and proactiveness (PRO) are found to be significant. The paper contributes to the landscape of e-commerce and digital trade literature by advancing our understanding of the factors driving individuals’ intentions to participate in cyberpreneurship and engage in DFTZ. The findings of this study provide valuable insights for policymakers, educators, and entrepreneurs alike.

This study investigates how financial cognitive abilities influence individual investors’ intentions to engage in the stock market, particularly considering the mediating role of financial capability. It seeks to address the gaps in understanding the factors that drive investors’ participation in emerging markets like Pakistan, highlighting the importance of financial knowledge, financial planning, and financial satisfaction and financial capability. Data were collected from 377 individual investors through a self-administered questionnaire using a cross-sectional design and non-probability convenience sampling approach. Results reveal that financial knowledge affects investors’ intentions both directly and indirectly, with financial capability serving as a partial mediator. Financial planning influences intentions indirectly through complete mediation, while financial satisfaction affects intentions in both direct and indirect ways, with partial mediation. The study provides valuable insights for the researchers, individual investors, governmental officials, policymakers, and stock market regulators in context of emerging economies like Pakistan, highlighting key determinants of stock market participation.

All sectors have an increasing interest in smart phone applications based on their many advantages that support business, especially the medical sector, which is constantly competing to develop the medical services provided, and accordingly in this research study we industrialized a mobile medical supplies and equipment ordering application (mobile medical app) classic and make an effort to authenticate it factually. When clients (hospitals doctors) create consumptions on the application, three dimensions can be identified: platform emotion stage, fear effect, and familiarity with product. This research designed to reinforce and brighten the most important magnitudes that improve a physician’s judgment of mobile medical app and the purpose to usage. Furthermore, this study inspected the availability of the model between hospital physicians in UAE. The classic ideal was observed by means of a model of 340 UAE clinic physicians and their personal assistant who utilize mobiles facilities in overall. The review technique, a calculable method, was applied; the fractional smallest cubes organizational calculation exhibiting systems was owned to inspect the planned agenda. The platform emotion dimension, especially fear and resistance to change, and the familiarity with the products were evaluated, and it was discovered that these factors positively influenced the objective to use the application. And the other side, the first dimension of emotion, fear, manifested as “apparent threat”, had no outcome on the purpose to using. These discoveries recommended that scholars should emphasis more on the facilities, merchandises, and the key task of the mobile medical app to control their inspirations on clients’ ordering purpose. This will progress the purchasing ways associated to acquiring medicinal materials utilizing mobile medical app and/or on other operational stages in unambiguously in UAE and the Central East at great.

Blockchain technology is poised to significantly transform the corporate world, heralding a new era of innovation and efficiency. Over the past few years, its impact has been noted by leaders, academics, and government representatives around the globe this growing interest underscores businesses’ need to evolve and reconsider traditional operational models. To remain competitive, organizations must embrace this change. Before introducing such ground-breaking technology, it is crucial to assess the motivations of primary stakeholders concerning its implementation. This study looks into what influences the use of Blockchain technology in the oil and gas sector, primarily using a quantitative survey of Iraqi oil and gas companies. A questionnaire was distributed among 250 top-level managers, senior executives, project managers, and IT managers for analyzing the data, the study employs the Structural Equation Modelling-Partial Least Squares (SEM-PLS) technique, with Smart PLS for data processing. The findings suggest that the intention to utilise blockchain technology is influenced by one’s attitude towards it. Competitive pressure (environmental factors), functional benefit, and privacy/security (technological factors) significantly affect blockchain adoption intention. Nevertheless, there was no discernible correlation between regulatory backing and the desire to use Blockchain. Additionally, cost concern and perceived risk (organizational factors) two factors contribute negatively to the perception of blockchain technology. Besides the direct relationship, the findings revealed that attitude toward blockchain technology mediate the relationship between cost concern, perceived risk, and intention to adopt Blockchain. Built upon the Technology-Organization-Environment (TOE) model and the Theory of Reasoned Action, this research offers a comprehensive framework for investigating the intention to adopt blockchain technology. The results enhance both theoretical understanding and practical implementation by providing valuable insights into the emerging area of blockchain adoption intentions.