Management and efficiency have a fundamental impact on the performance of public hospitals, as well as on their philanthropic mission. Various studies have shown that the financial weaknesses of these entities affect the planning, setting of goals and objectives, monitoring, evaluation and feedback necessary to improve health systems and guarantee accessibility as an inalienable right. This study aims to analyze the management and efficiency of third-level and/or high-complexity hospitals in Colombia, through a statistical model that uses financial analysis and key performance indicators (KPIs) such as ROA, ROE and EBITDA. A non-experimental cross-sectional design is used, with an analytical-synthetic, documentary, exploratory and descriptive approach. The results show financial deficiencies in the hospitals evaluated; hence it is recommended to make adjustments in the operating cycle to increase efficiency rates. In addition, the use of the KPIs ROA and ROE under adjusted models is suggested for a more precise analysis of the financial ratios, since these adequately explain the variability of each indicator and are appropriate to evaluate hospital management and efficiency, but not in EBITDA ratio, hence the latter is not recommended to evaluate hospital efficiency reliably. This study provides relevant information for public health policy makers, hospital managers and researchers, in order to promote the efficiency and improvement of health services.

Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.

Customers are displaying heightened awareness and involvement in their banking arrangements, and they are actively assessing and remembering information to make informed decisions regarding the allocation of their financial resources towards environmental protection solutions such as clean energy, sustainable construction, climate change control and social protection. Based on the current theoretical gap of factors influencing customer satisfaction and thereby encouraging continued engagement in green finance initiatives, this study aims to identify the factors influencing customer satisfaction as a means of fostering greater participation in green finance amongst customers of commercial banks in Ho Chi Minh City. Using data from a survey of 479 individuals who are customers at commercial banks in Ho Chi Minh City, this study analyses and evaluates the impact of factors influencing customer satisfaction and the role of customer satisfaction in green finance continuance behaviour. Combining basic analysis techniques in quantitative research such as statistics, evaluation of Cronbach’s alpha reliability, exploratory factor analysis (EFA), measurement models and Partial Least Squares structural equation modelling (PLS-SEM) from SPSS and SMART PLS software. the results of this research indicate that: (1) Green Banking initiative (GB), Information Support (IS) and Emotional Support (ES) positively impact Customer Satisfaction (SA); (2) Customer Satisfaction (SA) positively impacts Green Finance Continuance Behaviour (GF).

The research objective is to affirm the play of gender diversity and the role of leaders in promoting the concept among businesses for growth and long-term sustainability. The detailed literature search indicated that the culture of gender diversity can only be implemented if the leader practices three key leadership elements, which are effective communication (EC), emotional intelligence (EI), and better decision-making (DM). The paper strives to project the importance of gender diversity in managing market competition, the role of a leader in managing gender diversity, and how gender diversity impacts business growth and sustainability. The paper provides a different model for organizational leaders to instill and promote diversity. The study undertook a literature research approach to gain an in-depth understanding of the leadership role based on the current pool of literature to identify the factors that could promote diversity. The literature review concurred with the importance of implementing gender diversity in the business and assessing the long-term growth and the critical role of leadership as an enabler. The research concluded that leaders are required to play an active role in promoting gender equality to ensure it would directly impact business growth. The study provides a potential conceptual framework for future research to take over subsequently using a quantitative or qualitative method.

This study critically examines the exclusive economic zone (EEZ) delimitation and regional cooperation efforts impacting Greco-Turkish relations in the Eastern Mediterranean, focusing on their influence on both nations’ maritime security definitions. With the increasing strategic significance of maritime areas, Greek and Turkish perspectives on security are becoming ever more significant. This paper posits that the interrelations between Greece and Turkiye significantly shape their respective maritime security frameworks. Through a comprehensive review, we juxtapose the evolution of general security concepts with the specific developments in maritime security as perceived by each country. This approach reveals the profound impact of bilateral tensions on maritime security perceptions and policies. The analysis extends to the implications of these dynamics for regional stability and international maritime law, underpinning the urgent need for a collaborative and equitable approach to resolve ongoing maritime disputes. This research contributes to the broader field of international relations by highlighting the intricate relationship between historical conflicts, national security paradigms, and maritime sovereignty claims, proposing new directions for future research in regional security cooperation and conflict resolution.

Smart cities incorporate fundamental aspects such as sustainability and citizens’ well-being. Therefore, the objective of this study is to analyze the feasibility and effectiveness of the implementation of an evaluation model of the transformation processes towards smart cities as a strategy to improve the state of the transformation processes in Lima, Peru. The research is descriptive and basic. A questionnaire was administered to 80 municipal officials in Lima, focusing on the variable “smart cities evaluation model”, covering three key dimensions: open data, smart public transport and energy efficiency, with a total of 15 questions and the variable “state of the transformation processes”, analysed through the dimensions of educational level of the population and municipal budget, with 10 questions. The results revealed that 48% expressed a gap in terms of the availability and quality of accessible information. 53% argued that stronger energy conservation and sustainability strategies need to be implemented. In addition, 53% felt that the education level needs to focus on improving local education systems. In conclusion, transformation processes drive economic, social and environmental development, improving the quality of life and promoting equality among citizens. This study contributes to a broader understanding of how to address these challenges in order to build more sustainable and liveable cities in the future.