The study aims to explore the role of artificial intelligence in enhancing the efficiency of public relations practitioners in Jordanian telecommunication companies. This study belongs to the category of descriptive research and adopted a survey methodology. The study surveyed (86) individuals representing the community of public relations practitioners and customer service personnel in the Jordanian telecommunication companies Zain and Orange.The study findings revealed that less experienced public relations personnel in Zain and Orange, with less than five years of experience, exhibit greater acceptance and enthusiasm for using artificial intelligence applications compared to their more experienced counterparts. The study also indicated that most public relations practitioners in Zain and Orange perceive artificial intelligence applications to have a moderate to significant contribution to achieving public relations functions and enhancing their work, reflecting technological advancement and the need to adapt to rapid changes in the business environment. Moreover, the study also discussed the limits, including that artificial intelligence can analyze large amounts of data related to the market and the audience, which provides further research and study.

The six core competencies of mathematics in vocational schools are becoming increasingly important in mathematics learning. The reverse teaching design of vocational school mathematics, which focuses on core competencies, precisely grasps the internal logic of knowledge from a holistic perspective, and designs it on a unit by unit basis. The design process is to infer the starting point from the endpoint. Therefore, how to use reverse thinking in teaching design research in vocational school mathematics teaching under the background of core competencies will be the main content of this article.

Since the reform and opening up, China has continuously pushed forward the administrative system reform, adapted to the national conditions and the requirements of the times, and achieved fruitful results. Generally speaking, the successive administrative system reforms have focused on the government and the adjustment of the dynamic relationship between government-market-society. Due to the special characteristics of local foreign affairs departments in the administrative system, the successive reforms have provided less guidance to them, and related research is also relatively lacking. However, from a practical point of view, local foreign affairs offices have long followed the pace of administrative system reform and carried out a series of adjustments and optimizations. As an important element of administrative system reform, the functional transformation of local foreign affairs offices has been continuously promoted along with institutional reform. This research, which is mainly based on talks and supplemented by document comparisons, aims to study the development results and experiences of the Foreign Affairs Office of Shaanxi Province in the context of administrative system reform, and tries to provide a case study for the administrative system reform of local foreign affairs departments.

Disability inclusion is important to ensure everybody has the same opportunities in society, which is critical in achieving the Sustainable Development Goals. Persons with Disabilities (PWDs) are one of the marginalized communities and most of them are living in poverty. Disabilities encounter many challenges internally and externally due to their disabilities. They are struggling to keep their jobs due to their own self-confidence and social stigma and entrepreneurship is said to be the best option for PWDs to gain economic liberation. However, many PWDs still depend on government assistance and public donations instead of starting their own business. This study investigates the mediating effect of entrepreneurial motivation on the relationship between internal and external factors of PWDs’ perceptions of entrepreneurship in Malaysia. A quantitative approach to the survey was carried out. A sample of seventy-seven PWDs was gathered using face-to-face and online surveys through purposive sampling. The data were analyzed using structural equation modelling. The results show that only internal factors influence PWDs’ entrepreneurial personal perception. Entrepreneurial motivation plays a crucial mediating role in the relationship between internal and external factors and entrepreneurial personal perception. The study is helpful for the relevant parties to assist PWDs in becoming financially independent through entrepreneurship by focusing more on their internal strengths. Proper training and coaching assist PWDs in being more resilient when facing adversity.