Over the past 50 years, urban planning documents have been drawn up in sub-Saharan African cities without any convincing results. The study of secondary towns in Chad shows that these planning documents have been hampered by natural and man-made factors. The aim of this study is to determine the factors hindering the implementation of planning documents in the town of Pala in Chad. To carry out the study, a methodological approach (using quantitative and qualitative data) based on a questionnaire and interview survey was deployed for data collection. With a sample of 300 households surveyed, the main conclusions of the study show that all the factors identified, such as water erosion with a rate of 17.7 T/Ha/year, expose the town to various risks. Demographics, on the other hand, represent a lesser and therefore acceptable challenge. As far as exogenous factors are concerned, the level of education of the head of household is a determining factor in the implementation and acceptance of urban planning documents in Pala. Confirmatory factor analysis and the Chi² test revealed that consideration of stakeholders’ needs and their inclusion in the process of drawing up these documents are factors that significantly influence their implementation. In contrast, age, gender and other variables did not reveal any significant anomalies in our analyses. Consequently, future efforts to implement Pala’s planning documents must be based on community participation and awareness of the acceptance of these documents, which are necessary in a process of decentralization and urban planning.

Social media interactivity creates consumer’s space of information seeking-sharing where its intensity could produce knowledge, creates new values and changes behavior. The aim of this study is to exploratory investigate the dual role of Generation Z’s information seeking-sharing behavior within green context through the interactive space of social media as a resource for the development of social media marketing strategy. The research employs mixed-method approach of qualitative-explorative data mining, quantitative cross-tabulation Chi-Square test, and integration. Two findings of this research are elaborated. First, consumer’s space of information-seeking leads to the process of green awareness rationalization, i.e., how environment-oriented actions can be rationalized. Second, consumer’s space of information-sharing leads to green social values, i.e., How environment-oriented actions can be socially recognized. The marketing implications of these two findings are business’ efforts to develop green-oriented strategic mindset through space of social media marketing “customer engagement” where the dual role of information seeking-sharing within green context is facilitated.

This study investigates the utilization of artificial intelligence (AI) technology to enhance practical content development within the media specialization program at Palestine Technical University, Kadoorie. The primary objective is to examine the extent to which media specialty lecturers employ AI technology in developing practical content. A mixed-methods approach is employed, qualitative data are gathered through in-depth interviews with faculty members to elucidate their perceptions and experiences regarding the integration of AI technology in practical content development. The study aims to provide valuable insights into the benefits and challenges of AI integration in practical content development for media specialization programs The study reveals diverse views on AI integration in media education at Palestine Technical University, Kadoorie. Faculty recognize AI’s benefits like personalized learning and productivity but also express concerns about over-reliance and ethics. Consensus exists on cautious AI implementation to maximize benefits and address drawbacks. Obstacles to AI adoption include cost, skills gaps, and ethical considerations, highlighting the complexity of integration. The study emphasizes a balanced approach, offering insights for enhancing practical content development in media specialization programs at Palestine Technical University, Kadoorie.

Currently, coal resource-based cities (CRBCs) are facing challenges such as ecological destruction, resource exhaustion, and disordered urban development. By analyzing the landscape pattern, the understanding of urban land use can be clarified, and optimization strategies can be proposed for urban transformation and sustainable development. In this study, based on the interpretation of remote sensing data for three dates, the landscape pattern changes in the urban area of Huainan City, a typical coal resource-based city in Anhui Province, China were empirically investigated. The results indicate that: (1) There is a significant spatial-temporal transformation of land use, with construction land gradually replacing arable land as the dominant land use type in the region. (2) Landscape indices are helpful to reveal the characteristics of land transfer and distribution of human activities during a process. At the landscape type level, construction land, grassland, and water bodies are increasingly affected by human activities. At the landscape composition level, the number of landscape types increases, and the distribution of different types of patches becomes more balanced. In addition, to address the problems caused by the coal mining subsidence areas in Huainan city, three landscape pattern optimization strategies are proposed at both macro and micro levels. The research findings contribute to a better understanding of land use changes and their driving forces, and offer valuable alternatives for ecological environment optimization.