In this research, we explore the psychological factors that SMB owners who are micro-entrepreneurs and use SNS for entrepreneurial purposes rely on to make their self-employment decisions. Research-based on a merger of the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) deals with how perceived ease of use (PEU), perceived usefulness (PU), attitude, subjective norms (SN), perceived behavioral control (PBC), openness to experience (OTE), and dominance contribute to people’s behavioural intention (BI) to use SNS for Data was collected from 342 SMB micro-entrepreneurs in the Delhi/NCR region of India by the means of a standardized questionnaire. Employing PLS-SEM, a partial least squares structural equation modeling was used to analyze the data. The results point out an impact of PU, attitude, and behavioral intention, and unappealing presentations, unacceptance of an explanation, unclear mechanisms, and domination do not make any difference. The research emphasizes how technophobe’s attitude, and the perception of effectiveness would impact micro-entrepreneurs desire to avail SNS for entrepreneurship efforts. Moreover, research shows the psychological understanding based on the SNS adoption by the small business owners, micro-entrepreneurs as well as for the practitioners and policymakers who are working to enhance the capability of the SMB. More investigations should be conducted on the other personality traits and cover more nations as demographic dividends in comparison to acquire more inclusive data.

This study explores the influence of digital technologies, including media, on pre-service teachers’ interactions and engagement patterns. It underscores the significance of promoting digital competence to empower pre-service teachers to navigate the digital world responsibly, make informed decisions, and enhance their digital experiences. The objective is to identify key themes and categories in research studies related to pre-service teachers’ digital competence and skill preparations. Conducting a systematic literature review, we searched databases such as SCOPUS, ScienceDirect, and Taylor & Francis, including forty-three articles in the dataset. Applying qualitative content analysis, we identified four major themes: digital literacy, digital competencies, digital skills, and digital thinking. Within each theme, categories and their frequencies were examined. Preliminary findings reveal a growing prevalence of digital competence and literacy articles between 2019 and 2024. The paper concludes by offering recommendations for further research and implementations, with specific criteria used for article selection detailed in the paper. A digital literacy policy for teacher education preparedness is included.

Although the problems created by exceeding Earth’s carrying capacity are real, a too-small population also creates problems. The convergence of a nation’s population into small areas (i.e., cities) via processes such as urbanization can accelerate the evolution of a more advanced economy by promoting new divisions of labor and the evolution of new industries. The degree to which population density contributes to this evolution remains unclear. To provide insights into whether an optimal “threshold” population exists, we quantified the relationships between population density and economic development using threshold regression model based on the panel data for 295 Chinese cities from 2007 to 2019. We found that when the population density of the whole city (urban and rural areas combined) exceeded 866 km⁻², the impact of industrial upgrading on the economy decreased; however, when the population density exceeded 15,131 km⁻² in the urban part of the cities, the impact of industrial upgrading increased. Moreover, it appears that different regions in China may have different population density thresholds. Our results provide important insights into urban economic evolution, while also supporting the development of more effective population policies.

The small and medium tourism enterprises sector has experienced a decline in Indonesia’s economic conditions in recent years. This research aims to advise stakeholders regarding factors that must be considered and included in future policy formulation. The research methodology is a mixed method supported by the N-Vivo computer program, interview studies, and FGD. This research focuses on four tourism provinces in Indonesia. The research results using thematic analysis identified 133 codes, 19 categories, nine core themes, and one impact theme. This research’s novelty highlights that government policy’s effects on tourism SME marketing are not significant due to weak support. Apart from that, partnerships and collaboration between the central regional government and tourism SMEs are the main factors determining their development at the regional level. This research concludes that government intervention and support in encouraging the growth and sustainability of tourism SMEs are necessary. The Government must promote collaboration between tourism SMEs because increasing the number of tourists is crucial, as well as encouraging sustainable marketing practices and simplifying regulations. The recommendation is that the Government immediately simplify regulations, expand partnerships and collaboration, and promote innovation in tourism SMEs. By implementing these recommendations, policymakers can create an environment that supports the development of tourism SMEs, allowing the tourism sector to increase GRDP.

Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from respondents of Vehari district of Pakistan through a questionnaire based on 5 points Likert scale. 370 questionnaires were incorporated after excluding the questionnaires having missing values. Structural equation modelling was used through SmartPLS-3 software in testing the hypotheses. The findings reveal that, in-stream (emotional, informational, and entertaining) ads have positive impact on viewers’ attitudes, and viewers’ control moderates the relationship between in-stream ads and viewers’ attitudes towards the ads. Further, viewers’ attitude toward the ads has a significant positive impact on viewers’ intention to purchase. To the best of our knowledge this is one of the first studies that examines the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control in the context of a developing country, like Pakistan.