"One Village, One Product" is an effective measure to fully tap local resources, develop rural characteristic industries, innovate economic growth methods, and drive rapid regional economic development. Rural tourism is an important component of industrial revitalization in rural revitalization. Under the "one village, one product" model, the development of rural tourism needs to optimize the industrial structure, explore unique culture, vigorously promote the construction of "beautiful rural characteristic countryside", achieve the transformation and upgrading of traditional rural tourism, and promote the high-quality development of rural characteristic tourism.

This study investigates the impact of tourism and institutional quality on environmental preservation, utilizing principal component analysis to generate three composite indices of environmental sustainability for 134 countries from 2002 to 2020. The results reveal that environmental sustainability indices have generally improved in lower- and middle-income nations but have declined in certain high-income countries. The findings also underscore the critical role of institutional quality—particularly regulatory standards, government effectiveness, anti-corruption efforts, and adherence to legal frameworks—in promoting environmental sustainability. However, the study shows that both domestic and international tourism expenditures can have adverse effects on environmental sustainability. Notably, these negative effects are exacerbated in countries with well-developed institutions, which is an unexpected outcome. This highlights the need for careful, thoughtful policymaking to ensure that the tourism sector supports sustainable development, rather than undermining environmental objectives.

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have experience in implementing digital marketing strategies for village tourism. The interviewees were selected using a purposive sampling technique. The quantitative data were gathered from questionnaires distributed to domestic tourists who visited the villages. The questionnaires measured the tourists’ perceptions of digital marketing as a tool for village tourism marketing. The study found that digital marketing plays a vital role in promoting tourism villages, as most tourists learned about the villages through online media. The study also identified five dimensions of digital marketing, namely website media, social media, search engines, email marketing, and online advertising, which have potential effects on the sustainability of tourism villages. The study conducted statistical tests to examine the effects of 20 indicators of digital marketing on village tourism marketing. The results showed that 16 indicators had a significant positive effect, while four indicators had no effect. These findings suggest that digital marketing is an effective way to market tourism villages and enhance their sustainability.

This research aims to examine the intricate connection between the preservation of intangible cultural assets and the promotion of city brands, using Jingdezhen, known as the “Porcelain Capital” of China, as a case study. Through an exploratory investigation, the study highlighted two distinct yet significant issues: the recognition of Jingdezhen’s intangible cultural assets, encompassing folklore, rituals, traditional ceramic skills, and artwork, and the economic effects resulting from cultural tourism. The research delineates the obstacles encountered by Jingdezhen in relation to urbanization, industrialization, and globalization subsequent to its establishment as the principal production hub for Chinese blue and white porcelain. Additionally, it highlights the decline of traditional ceramic skills and expertise, as community members who relied on handicrafts for their livelihoods were affected by the closure of companies. Subsequently, it elucidates the potential prospects arising from cultural tourism and the consequential economic influence of this progress on the local economy and the community’s quality of life. The report delineates community engagement initiatives and collaborative partnerships with local enterprises, colleges, government agencies, and Jingdezhen communities to use the city’s abundant cultural legacy. This research provides a comprehensive overview and assessment of the most effective methods, as identified by international studies, for incorporating the safeguarding of intangible cultural assets into sustainable urban development. Concisely, the paper offers guidance to stakeholders, the local administration, and its legislators. The statement emphasizes the necessity of implementing a comprehensive policy framework in Jingdezhen to safeguard its intangible cultural heritage and promote urban development. The objective is to achieve sustainable growth by leveraging the city’s cultural assets. The results serve as a benchmark for other cities and towns to use their cultural legacy in order to establish a sustainable city brand. Additionally, they make a valuable addition to the worldwide discourse on striking a balance between cultural preservation and economic development.

This study aims at predicting the interrelationship between among Chat GPT with its six dimensions, tourist’s satisfaction and Chat GPT usage intention as perceived by tourist, and as well as to examine the moderating effect of traditional tour operator services on the relationships between all the variables. Data were collected from 624 tourists. The study hypotheses were tested and the direct and indirect effects between variables were examined using the PLS-SEM. The SEM results showed that Chat GPT’s six dimensions have a positive and significant direct impact on tourist’s satisfaction, and emphasis the moderating role of Traditional Tour Operator Services “TTOS” on the relationship between GPT’s six dimensions and “TS”, and on the relationship between ‘TS” and Chat GPT usage intention. These findings yield valuable insights for everyone interested in the use of IT in the tourism industry, and provide effective strategies for optimizing the use of technological applications by traditional tour operators.

This study investigates the potential of developing a maritime tourism project within the blue economy of Pakistan and explores the factors influencing blue growth and maritime tourism. A quantitative research approach has been adopted. The research gathered primary data from diverse experts and stakeholders within the maritime sector and related industries. The study’s target population comprised on various entities involved in these sectors. A sample of around 250 individuals was selected using a convenient sampling technique. The collected data underwent analysis using the Statistical Package for the Social Sciences (SPSS) and the Partial Least Square (PLS) method. This approach was chosen to explore and understand the intricate relationships between variables in the context of the maritime industry. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) techniques were then employed to scrutinize the data further, allowing for a comprehensive examination of the interconnections among the variables identified in the study. This robust methodological approach enhances the study’s credibility and provides valuable insights into the dynamics of the maritime sector and its associated industries. The findings indicate that a balanced approach, valuing business sustainability, top management support, and enabling innovation structures positively impact blue growth. Additionally, uncertainty avoidance and promoting short-term goals have an appositive impact on the blue economy. Moreover, two potential barriers, Functional strategy, and weak competency, do not significantly affect the blue economy. This study lays the foundation for further exploration and implementation of strategies that promote sustainable growth and development in Pakistan’s blue economy. By integrating the insights gained from this study into policy and decision-making processes, stakeholders can work together to create a vibrant and sustainable maritime tourism sector that benefits both local communities and the environment.