Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

This study will explore the direct and indirect impacts of collaborative governance innovation on organizational value creation in higher vocational education in China in the context of the digital era. This paper employs a mixed research methodology to construct and validate a model of the relationship between collaborative governance, digital competence, value chain restructuring, and value creation. This study first adopted an exploratory sequential design. In the qualitative interviews, 15 experts from education, business, and other related fields were used as respondents to explore accurate variable factors and determine the value of the research framework. The quantitative research used structural equation analysis to analyze 979 valid online questionnaires. Finally, the rationality of the research results was verified through case studies.  The findings are clear: collaborative governance significantly positively impacts value creation, indirectly affecting organizational value creation through value chain restructuring. Furthermore, digital capabilities significantly contribute to the value chain restructuring process. This paper provides a theoretical basis and practical guidance for higher vocational education organizations to improve their governance and innovation capabilities.

How are telecommunications infrastructure, institutions and poverty related in a war-torn economy such as Afghanistan? Afghanistan has been plagued by poor governance, low usage of telecommunications, and extreme poverty levels which can be termed triple-challenges. High levels of political instability affected telecommunications investment and adversely affected the adoption and diffusion of modern technology. This study examines the asymmetric effect of telecommunications and governance (institutions) on poverty reduction over the period 1989–2019 using a nonlinear autoregressive distributed lag (NARDL) model. In the short run, we establish that information and communication technology, private domestic credit, governance, and educational access for males and females are essential tools that can be used for poverty reduction. In the long run, we also establish that Afghanistan can reduce poverty levels through the use of information and communication technology, governance, and educational access for both males and females. The following policy recommendations were suggested: research and development, robust policy formulation on governance and ICT, development of the ICT sector, and improved governance. These are critical in reducing the high poverty levels as well as solving the institutional challenges faced by Afghanistan.

Development of technologies and innovations encouraged companies to look for and implement innovative solutions in their practice seeking not only to increase the efficiency of activity but also towards sustainability. In this context, the aim of the research is to reveal innovative solutions for the improvement of the warehousing processes towards sustainability in the case of manufacturing companies. The methodological setup consists of two steps. First, a comprehensive literature analysis was conducted seeking to reveal and present a theoretical model based on the conceptual framework on this topic. Then, a semi-structured interview was conducted with 8 managers holding managerial positions in four Lithuanian manufacturing companies. The manufacturing companies were chosen for the research due to their durable experience in the market, which use advanced warehouse management methods in their operations. Main findings showed, that innovative solutions such as Big Data Datasets, smart networks, Drones, Robots, Internet of Things and etc., are important for the efficient warehousing processes. Furthermore, it is also necessary to emphasize the benefits of implementing of innovative solutions in warehousing processes not only in economic terms, but also for solving of social and environmental issues towards sustainability. The novelty of this study lies in its dual objective of filling a theoretical gap and of drawing the attention of companies and policy makers to the importance of innovative solutions implementation in the warehousing process towards sustainability.

In recent years, phytoremediation as a promising ecological restoration technique has emerged. Phytoremediation is a repair method that uses green plants to transfer, contain, or convert contaminants to the environment. Phytoremediation is a heavy metal, organic or radioactive element contaminated soil and water. The results show

that the use of plant absorption, volatilization, root filtration, degradation, stability and other effects, can purify soil

or water pollutants, to achieve the purpose of purifying the environment, so phytoremediation is a great potential, the development of the clean environment Pollution of green technology. The use of plants to repair contaminated soil is a cheap and durable bioremediation technique. The protection and management of Taihu Lake is an indispensable measure for the protection of Taihu Lake water, and the advantages of phytoremedry investment, low freight and

low leakage of pollutants show that its promotion has this unusual significance. This paper expounds the difference

of remediation soil between Taihu Lake Ecological Shelter Forest, and the comparison of the soil capacity of the

experimental tree species. Second, the correlation between the monitoring projects is discussed.

Lead sulfide (PbS) is an important IV-VI semiconductor material with narrow bandwidth and wide wave width, which attracts people's attention. Nano-level PbS has many novel optoelectronic properties and has a wide range of applications in the field of optoelectronics, such as infrared optoelectronic devices, photovoltaic devices, light-emitting devices and display devices. In this paper, Pbs is produced by solvent thermal method by using lead acetate as lead source, sulfur power as sulfur source, ethylene glycol as solvent, and acetic acid to provide acidic environment. The reaction acidity, type of lead source, amount of sulfur source and other aspects will be explored. The products obtained under different conditions were characterized by X-ray diffraction (XRD), optical microscopy and scanning electron microscopy (SEM). The results showed that PbS produced at 140°C for 24 hours, using 14mL ethylene glycol and 1.2mL acetic acid has the best morphology. It has a non-planar six-arm symmetrical structure. Finally, we prepare the lead sulfide composite Ni/PbS, and characterized it.