This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows conflicting results regarding the relationship between marketing investment dimensions and profitability/sustainable growth. Some studies found positive impacts, while others did not. This study contributes to this debate by providing statistical evidence. The results show that higher MTS, MTOE, and ROMI have a positive impact on SGR, OPM and ROA but a negative impact on GPM, ARG, and ROE. This underscores that marketing investments should be viewed in conjunction with overall operating expenses. Companies that control other expenses and increase the marketing investment proportion of total operating expenses may achieve better financial performance. Marketing investment metrics can serve as useful diagnostics and measures of effectiveness for improving marketing profitability, financial performance, and growth. In summary, this study statistically demonstrates the nuanced impacts of marketing investments on service company profitability and sustainable growth indicators. The results emphasize analyzing marketing spends in context of broader expenses and overall company financial health.

The purpose of this study is to examine the impact of tourist spending and the growth of Oman’s tourism industry on the country’s GDP from 1996 to 2018. The study uses the error correction model and other tests for assessing the link among variables, such as the cointegration test and the Granger causality test, to accomplish its aims. Findings from the error correlation model and cointegration test show that there is a link between the variables in Oman over the long and short term. There is a positive and statistically significant relationship between tourist expenditures and economic growth, as well as a negative and statistically significant relationship between tourism expansion and economic growth. We now use ARDL regression estimators to assess the robustness of the empirical results. There is no evidence of a direct relationship between increased tourism and GDP growth, according to the study’s results. According to the research, sustainable tourism development is an achievable economic growth driver, and Oman should prioritize economic policies that support this trend.

This research delves into the urgent requirement for innovative agricultural methodologies amid growing concerns over sustainable development and food security. By employing machine learning strategies, particularly focusing on non-parametric learning algorithms, we explore the assessment of soil suitability for agricultural use under conditions of drought stress. Through the detailed examination of varied datasets, which include parameters like soil toxicity, terrain characteristics, and quality scores, our study offers new insights into the complexities of predicting soil suitability for crops. Our findings underline the effectiveness of various machine learning models, with the decision tree approach standing out for its accuracy, despite the need for comprehensive data gathering. Moreover, the research emphasizes the promise of merging machine learning techniques with conventional practices in soil science, paving the way for novel contributions to agricultural studies and practical implementations.

Border areas can play a crucial role in market integration and infrastructure development between Central Asian countries, thus creating favorable economic growth and regional cooperation conditions. This study aims to assess the economic impact of border areas between Kazakhstan and Uzbekistan, focusing on their role in enhancing market integration and infrastructure development to foster regional growth and cooperation.  Focusing on labor and capital as essential production drivers, this study employs a sophisticated panel data regression model to explore the Cobb-Douglas production function’s application in these border territories. The research findings indicate that regions’ elasticity towards capital and labor inputs vary, necessitating differentiated economic strategies. For capital-intensive areas, we recommend prioritizing investments in infrastructure and technology to boost production outputs. Conversely, in regions where labor significantly influences production, the emphasis should be on human capital development through education, training, and improved labor market conditions. The study’s insights into the evolving trade relations between the two countries underscore the need for flexible economic policies to enhance regional integration and cooperation. This research not only fills a crucial knowledge gap but also offers a blueprint for leveraging the diverse economic landscapes of Central Asia’s border areas in future policy-making and regional economic strategy.

This study investigates the influence of government expenditure on the economic growth of the ASEAN-5 countries from 2000 to 2021. The study employs the Pooled Mean Group (PMG) ARDL model and robust least squares method. The importance of the current study lies in its analysis of the short and long-run impact of government expenditure on economic growth in ASEAN-5. The empirical findings demonstrate a positive relationship between government expenditure and economic growth in the long run. These results align with the Keynesian perspective, asserting that government expenditure stimulates economic growth. The study also confirms one-way causality from government expenditure to economic growth, supporting the Keynesian hypothesis. These insights hold significance for policymakers in the ASEAN-5, highlighting the necessity for policies promoting the effective allocation of productive government expenditure. Moreover, it is important to enhance systems that promote economic growth and efficiently allocated economic resources toward productive expenditures while also maintaining effective governance over such expenditures.

Women play a pivotal role in national development, and it is essential for every country to harness their skills to promote economic growth and comprehensive development. The purpose of the current study is to analyze and evaluation the impact of the most recent legislatives and legal reforms in the Saudi Arabia laws in the women’s empowering and economic growth. In addition, the research method is used is analyzing laws, regulations, and reports documents related to women rights in Saudi Arabia to clarify its impact on the women’s empowerments and economic developments. The study’s results indicate a significant and positive impact of recent legal and legislative reforms in Saudi Arabia on women’s empowerment and economic growth. Legal reforms have expanded employment opportunities and fostered entrepreneurship among women, resulting in increased workforce participation and a rise in women-owned businesses. Social empowerment has been enhanced through greater autonomy and improved access to education and vocational training, equipping women with competitive skills. Additionally, reforms have facilitated women’s participation in governance that creating a safer and more equitable environment. These changes have contributed positively to the economic incomes and diversification that reflecting the efforts undertaken by the Kingdom to enhance women’s empowerment and ensure the sustainability of reforms to achieve the ambitious goals of the Kingdome Vision 2030.