Social media influencer marketing has emerged as an essential marketing strategy in the online interactive environment. This study investigates the impact of influencer-consumer fit (ICF) on behavioral intentions; intention to co-create brand value (ICC) and purchase intention (PI), with the serial mediation of influencer authenticity (IA) and attitude toward brand (ATB). A self-administered questionnaire was distributed to followers of social media influencers in Pakistan. The data were collected from 421 female followers of social media influencers through survey and partial least squares—structural equation modeling was used for data analysis. The findings reveal that ICF impacts IA, while the latter impacts ATB. ATB in turn impacts behavioral intentions. The direct effects suggest that ICF impacts consumers’ PI but not the ICC. However, with the serial mediation of IA and ATB, the relationship becomes significant. The findings of this study may assist managers in building brand strategies to achieve excellence in a highly dynamic and competitive market by leveraging the power of influencer marketing.

This study aims to investigate the impact of dance training on the mental health of college students. Utilizing experimental research methods, we established an experimental group and a control group to compare changes in mental health dimensions—including anxiety, depression, self-esteem, and social skills—between the two groups before and after 12 weeks of dance training. The findings indicate that dance training significantly reduces levels of anxiety and depression, while also improving self-esteem and social skills, thereby enhancing social adaptability. These results provide empirical support for the use of dance as an intervention for mental health and offer new insights for mental health education in colleges and universities.

This article examines the factors influencing sustainable entrepreneurship (SE) in Arab countries, focusing on economic, social, and technological dimensions. Using data from various sources and structural equation modeling, the study explores the relationships between these factors and SE sustainability. The findings reveal that economic factors, such as GDP per capita and foreign direct investment (FDI), positively influence SE sustainability, emphasizing the need for a conducive economic environment. Social factors, measured by Internet usage and the Human Development Index (HDI), also significantly impact SE sustainability, highlighting the importance of access to information and education. However, technological factors like patent applications and high-tech exports did not show a significant positive relationship with SE sustainability, suggesting a minimal direct impact on SE longevity in Arab countries. These insights have implications for policymakers, stressing the importance of fostering economic growth and enhancing social infrastructure to support sustainable entrepreneurial ecosystems. Despite its robust methodology, the study has limitations, such as incomplete data for certain countries, affecting the generalizability of the findings. Future research could explore additional factors influencing SE sustainability, further investigate the role of technology, and expand the geographical scope to include more Arab countries.

Countering cyber extremism is a crucial challenge in the digital age. Social media algorithms, if designed and used properly, have the potential to be a powerful tool in this fight, development of technological solutions that can make social networks a safer and healthier space for all users. this study mainly aims to provide a comprehensive view of the role played by the algorithms of social networking sites in countering electronic extremism, and clarifying the expected ease of use by programmers in limiting the dissemination of extremist data. Additionally, to analyzing the intended benefit in controlling and organizing digital content for users from all societal groups. Through the systematic review tool, a variety of previous literature related to the applications of algorithms in the field of online radicalization reduction was evaluated. Algorithms use machine learning and analysis of text and images to detect content that may be harmful, hateful, or call for violence. Posts, comments, photos and videos are analyzed to detect any signs of extremism. Algorithms also contribute to enhancing content that promotes positive values, tolerance and understanding between individuals, which reduces the impact of extremist content. Algorithms are also constantly updated to be able to discover new methods used by extremists to spread their ideas and avoid detection. The results indicate that it is possible to make the most of these algorithms and use them to enhance electronic security and reduce digital threats.

Tropical peat swamp is an essential ecosystem experiencing increased degradation over the past few decades. Therefore, this study used the social-ecological system (SES) perspective to explain the complex relationship between humans and nature in the Sumatran Peatlands Biosphere Reserve. The peat swamp forest has experienced a significant decline, followed by a significant increase in oil palm and forest plantations in areas designated for peat protection. Human systems have evolved to become complex and hierarchical, constituting individuals, groups, organizations, and institutions. Studies on SES conducted in the tropical peatlands of Asia have yet to address the co-evolutionary processes occurring in this region, which could illustrate the dynamic relationship between humans and nature. This study highlights the co-evolutionary processes occurring in the tropical peatland biosphere reserve and provides insights into their sustainability trajectory. Moreover, the coevolution process shows that biosphere reserve is shifting toward an unsustainable path. This is indicated by ongoing degradation in three zones and a lack of a comprehensive framework for landscape-scale water management. Implementing landscape-scale water management is essential to sustain the capacity of peatlands social-ecological systems facing disturbances, and it is important to maintain biodiversity. In addition, exploring alternative development pathways can help alter these trajectories toward sustainability.