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The duality of materialism: The complex impact on economic motivation
Seolwoo Park
Journal of Infrastructure Policy and Development 2025, 9(1); https://doi.org/10.24294/jipd10882
Submitted:13 Dec 2024
Accepted:09 Jan 2025
Published:03 Jan 2025
Abstract

This study empirically examines the complex relationship between materialism and economic motivation, proposing an inverted U-shaped relationship. The research analyzes three dimensions of materialism: happiness pursuit, social recognition, and uniqueness, and their impact on economic motivation. The findings suggest that materialism, when balanced, positively influences economic motivation without causing adverse effects. This relationship remains consistent across demographic characteristics and life satisfaction levels, challenging the traditional negative view of materialism. The implications of these findings extend to marketing strategies, policy design, and infrastructure development, offering actionable insights for real-world contexts. This research underscores the importance of balancing materialistic values to foster sustainable economic growth and well-being.

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