In the current digital era, digital communication has a profound impact on the construction of product brands and affects the organizational performance of enterprises; thus, digital communication has become a power that cannot be ignored to improve the organizational performance of enterprises. This study demonstrated three hypotheses based on previous research and used a questionnaire survey to collect first-hand data from distributors of a China’s leading domestic down coat brand (named BRAND A in this study), and then studied and analyzed the relationships among digital integrated and interactive brand communication (DIIBC), brand value, and organizational performance through SEM analysis methods. The results showed that DIIBC had an indirect negative significant positive effect on organizational performance through brand value, while it had a highly significant direct positive effect on the organizational performance of this brand in China’s domestic down coat industry, and DIIBC’s final function on organizational performance was highly significant positive.

Artificial intelligence has transformed teachers’ teaching models. This article explores the application of artificial intelligence in basic education in Macao middle schools. This study adopts case analysis in qualitative research, using a total of eight cases from the innovative technology education platform of the Macau education and Youth Development Bureau. These data illustrate how Macao’s artificial intelligence technology promotes teaching innovation in basic education. These eight cases are closely related to the application of artificial intelligence in basic education in Macao. The survey results show that Macao’s education policy has a positive effect on teaching innovation in artificial intelligence education. In teaching practice, the school also cooperates with the government’s policy. The application of AI technology in teaching, students’ learning styles, changes in teachers’ roles, and new needs for teacher training are all influential.

The contradiction between the ability of forestry that provides high-quality and abundant forestry products and good ecological services, and the demand for high-quality and diversified forestry products and service in order to meet the people’s rapid growing, has become the main contradiction faced by forestry development in new era. Since the area of forest resources in China is restricted by the expansion space, expanding the effective supply of forestry must mainly depends on the improvement of the quality and structure of forestry resources. Therefore, the focus of promoting forestry development is to comprehensively improve the level of forest management in the new era. Based on the analysis of the causes for the low level of forest management, it is proposed that forestry development in the new era should focus on the positively stimulating and strengthening the human capital development, etc., which come from the current following aspects: innovating forest management theory and model, clarifying the relationship between government and market.

This paper explores the distribution of educational resources from the perspective of public service equalization in China, with a particular focus on government responsibility and fiscal input. Initially, the paper reviews the theoretical foundations and empirical studies concerning the distribution of educational resources, analyzing the role of government in educational equity and the impact of fiscal expenditure. By employing quantitative analysis methods, this study utilizes data on provincial education expenditures over several years to examine the relationship between government fiscal input and the equalization of educational resources. Empirical results indicate that increasing educational fiscal input and optimizing the allocation mechanism significantly enhance the level of equalization in educational resources. Furthermore, through case analyses of several local governments, effective policy recommendations are proposed to promote the fair distribution and optimization of educational resources. Lastly, the paper discusses potential obstacles in policy implementation and suggests corresponding strategies.

As an important ecosystem type in the coastal zone, mangroves have important ecological functions, such as maintaining coastal biodiversity, preventing wind and consolidating the coast, promoting silt and building land. It is of great significance to understand the protected status of mangroves in the context of climate change and rapid urbanization. Based on the mangrove classification data from remote sensing interpretation, through vacancy analysis, the in-situ protection status of mangroves in China is analyzed. The results show that the total area of mangroves distributed in China is 264 km² (excluding the statistical data of Hong Kong, Macao and Taiwan), of which 61.4% are protected in natural reserves. In terms of the main provinces where mangroves are distributed, the mangrove area distributed in Hainan Province is small but the protection proportion is high, while the mangrove area distributed in Guangxi and Guangdong Province is large but the proportion of protected areas is relatively low. Among the three mangrove types, Rhizophora apiculate-Xylocarpus granatum and Rhizophora stylosa-Bruguiera gymnorrhiza had high proportions (>90%) covered by reserves, but relatively small areas. In contrast, Kandelia candel-Aegiceras corniculatum-Avicennia marina had relatively low reserve coverage (52.6%), but a large area. The study puts forward the key areas of mangrove distribution outside the nature reserve, and suggests that they should be protected by delimiting ecological protection red lines.

In response to the increasing global emphasis on sustainability and the specific challenges faced by small and medium-sized enterprises (SMEs) in China, this study explores the integration of green reverse logistics within these enterprises to enhance their sustainability and competitiveness. The aim of this study is to understand the relationship between reverse logistics, green logistics, and sustainable development. Data analysis was conducted utilizing a combination of descriptive statistics and correlation analysis. A survey of 311 participants examined SMEs’ performance in reverse logistics practices and their initiatives in green logistics and sustainable development. The empirical findings reveal significant progress in reverse logistics practices among SMEs, reducing environmental impact and improving resource efficiency. Moreover, a notable positive correlation was identified between reverse logistics promotion and advancements in green logistics and sustainable development. SMEs’ investment in reverse logistics is closely linked to their efforts in environmentally conscious and sustainable supply chain management. These insights benefit SMEs and supply chain practitioners and offer a valuable reference for future research and practical applications in this field.