The COVID-19 pandemic provided a unique opportunity for educators and policymakers to reconsider education systems and rethink what is essential, necessary, and desirable for future generations. A sequential generic qualitative approach was used in this study. Based on the systematic literature review, a content analysis was conducted to identify dimensions that contribute toward higher education institutions sustainability. Subsequently, the Expert Opinion method that involved five professors holding key positions in respective universities from Malaysia, the Netherlands, India, and Bangladesh was applied to propose a post-COVID-19 sustainable framework. Four themes: 1) educational reform; 2) digital transformation; 3) resilience and change management; and 4) sustainability coupled with agility and flexibility formed the framework for HEIs’ sustainability during the post-COVID-19 pandemic. We propose that the themes be examined from an integrated perspective to ensure HEIs can be sustainable in the long run. Finally, other scholars are recommended to conduct a tracer study as well as develop qualitative instruments based on the themes and dimensions identified from the systematic literature review and the Expert Opinion Method to better understand the phenomenon of HEI sustainability.

With the continuous promotion and deepening of quality education, new teaching goals have been proposed for major universities and teachers, requiring teachers not to blindly pursue the academic performance of college students as the goal, but to achieve the comprehensive development of college students as the main teaching goal. Therefore, teachers need to actively transform educational concepts, transform educational methods, enrich classroom content, and provide high-quality teaching classrooms for college students, Help college students improve in all aspects. For college students, it is not only necessary to cultivate correct worldviews and values, establish positive life goals and attitudes, but also to enhance their resistance to pressure when facing society. Therefore, when teaching, teachers not only need to explain knowledge, but also serve as guides on the life path of college students, helping them guide and improve their ideological and moral character, Thus achieving significant development of ideological and political education in universities.

Imagining people’s functions in everyday life and work without the use of ICT, seems difficult. Their application is ubiquitous everywhere, regardless of which aspect it is viewed from, because it has a strong function in ensuring the competitiveness of various systems at the micro and macro levels. Numerous national and multinational strategies try to encourage educational systems to put a greater focus on ICT to more efficiently acquire skills, competencies, and knowledge, which should represent added value to all generations in the future. This article analyzes the progress of the ICT development index (IDI) in Scandinavian countries by comparing these countries in the European region. It is known that the Scandinavian countries belong to that part of the countries that have recognized the importance of involving ICT in education programs, which improves the economy of a certain country. Given this, the research reveals how ICTs play a key role in improving socio-economic development in Scandinavian countries.

Using the Resource Advantage Theory approach, this research aims to examine the gap between entrepreneurial opportunities and marketing performance, with market-based innovation capability acting as a mediating variable. The data collection method used non-probability sampling with a purposive sampling technique. The data that was eligible to be processed were 250 respondents. Hypothesis testing was used using the AMOS application. The research results show that market-based innovation capability can improve marketing performance as a mediating variable. In addition, market penetration strength can also improve marketing performance. As a strategic variable, market-based innovation capability (MBIC) converts entrepreneurial opportunities into competitive advantages relevant to market needs. In addition, business actors become more adaptive and responsive to market dynamics, increasing competitiveness sustainably. MBIC, rooted in the Resource Advantage Theory of competition, contributes to developing market-based innovation strategies in the UMKM sector.

This study investigates the career expectations of individuals in Thailand’s emerging economy, emphasizing the critical factors that shape these expectations within the context of a rapidly evolving labour market in the digital era. A quantitative approach was employed, collecting data from 1230 Thai respondents through convenience sampling, utilizing a structured survey as the primary research instrument. Data analysis involved the use of percentages, means and logistic regression to provide a comprehensive understanding of the findings. The results indicate that factors such as gender, age, monthly income, professional identity, values, culture and technology usage (including devices like laptops, social media platforms, home internet access and usage hours) significantly influence career expectations. Understanding these influential factors is crucial for developing targeted strategies to enhance career satisfaction, preparedness and overall competitiveness in an increasingly globalized and digital economy. By addressing the unique needs and aspirations of the Thai workforce, particularly in this digital age, stakeholders can cultivate a more responsive and adaptive professional environment, ultimately contributing to national economic growth in the digital era.

Consumers’ interest in green consumption has increased rapidly in recent years with heightening concerns for environmental, social, and health risks. However, increased concerns and interest of consumers may not translate to their behavioral outcome which may be attributed to socio-economic and consumers’ internal stimuli. Furthermore, contextual differences in the marketplace may influence how consumers form their green attitudes and behavior. The purpose of this study is to assess the role of consumers’ intrinsic traits such as consumers’ personal values, their self-motivation for sustainable consumption (i.e., perceived consumer effectiveness), green skepticism, and environmental involvement in their green attitude and behavior, and to see if the country-specific contextual condition may influence consumers’ behavior. In addition, price sensitivity and environmental protection emotions are considered moderating constructs to explain the gap between green attitude and green behavior. Findings from this study provide insights into understanding Chinese and Singaporean consumers’ green behavior which is driven by their intrinsic traits and by extrinsic conditions. This understanding can help companies to develop effective green marketing communication strategies and to enhance consumer engagement in sustainable activities and consumption.