Communicative language is an important part of daily communication, and mastering its usage proficiently can leave a good impression on people. There are significant differences in the greetings between China and Japan. These  differences also reflect the different cultures of the two countries. Focusing on the greetings of the first meeting in daily life, this paper selects TV plays with more daily exchanges, collects language materials of TV play types related to social life, friendship, schools, companies, etc., and makes a comparative analysis of the performance and functions of Japanese and Chinese greetings, and makes a study of Sociolinguistics.

In the new era, the Yiban platform has become an important carrier for college counselors to carry out online ideological and political education for college students. Utilizing the Yiban platform to improve the effectiveness of online ideological and political education is a practical need for ideological and political education in universities, but there is a deviation between its actual construction and the expected effect. At present, college counselors face difficulties in carrying out online ideological and political education based on the Yi Ban platform, such as a lack of online thinking, insufficient new media literacy, and weak content innovation. Based on the fundamental task of cultivating morality and talents, starting from the job responsibilities of counselors, fully utilizing the platform of changing classes, and striving in four directions: improving political literacy and theoretical level, building a composite talent team, valuing the role of "opinion leaders", and adhering to the "content as the king" orientation, can provide a feasible path for comprehensively improving the quality of online ideological and political education for college students.

Europium (Eu) doped Calcium borophosphate (CBP) phosphors were synthesized via the solid-state diffusion method. The prepared Europium (Eu) doped Calcium borophosphate (CBP) powder was heated up to 600 ℃ for 6 h for a complete diffusion of ions in the powder system. XRD results showed that the prepared phosphors exhibit a well-crystallized hexagonal phase. The complete diffusion inside the CBP/Eu powder system has been confirmed by the presence of elements such as P, O, Bi, Ca, C, Eu, and B. Apart from that, the synthesized powder system has shown a down-conversion property where the Eu³⁺-activated ion was excited at 251 nm. Under the excitation of 251 nm, CBP/Eu phosphor showed intense emissions peaking at 591,617, and 693 nm due to the ⁵D₀ → ⁷F₁, ⁵D₀ → ⁷F₂, and ⁵D₀ → ⁷F₄ transition of Eu³⁺ ions. The obtained results suggest that the CBP/Eu phosphors have the potential for spectral response coating materials to improve photovoltaic (PV) panel efficiency.

Targeted Poverty Alleviation refers to the targeted funding work completed in the process of higher education development. However, at present, in the process of implementing the requirements of Targeted Poverty Alleviation in China's universities, some students' families are difficult to complete identification, and there are also some problems in the information management of the funders, which has seriously affected the funding for students with financial difficulties in their families during the period of higher education in China. With the rapid development and progress of Big data technology, through the establishment of a sound information technology system, we must help students actively change the funding model in the future and greatly improve the funding, which is of great significance to the development of university funding supervision and management.

In the current context of new engineering, the teaching of the course "Civil Engineering Construction Organization and Management" should be targeted and focused. In terms of setting up the course content, schools need to engage in extensive communication and cooperation with enterprises and industry associations, and integrate more practical education elements into the teaching methods to ensure that students can achieve a unity of knowledge and action; In relevant course teaching, teachers should also introduce more ideological and political elements to improve students' ideological and moral literacy. This article analyzes and explores the teaching reform of the course "Civil Engineering Construction Organization and Management" in the context of the new engineering discipline.